Rogier Van Kralingen

Writer and speaker drs. Rogier van Kralingen is a storytelling specialist and founder of production house The Whole Story. He has been nominated multiple times and is also the winner of the PIM Literature Prize for books on innovation, crowdsourcing, marketing, emotions, technology, and media. He is also a well-known marketing blogger, writer on storytelling, communication scientist, editor, and podcaster. Rogier has created hundreds of stories in all sorts of media formats in the private, public, and cultural sectors.

Rogier is best deployed for deeper challenges where the 'story' is central. Think of positioning, storytelling, strategy, content, and media strategy where the greatest possible impact needs to be made. He has the magic touch that touches people's hearts, thinks 'media-neutral', builds editorial teams and editorial content, and always creates his own content, which keeps his view on media, data, strategy, production, and design always independent and his work both effective and efficient for a client.

Specialties:

• Storytelling

• Writing

• Positioning

• Content marketing

• Sustainability

• Publishing

• Workshops

• Media strategy

• Editorial

• Web 3.0

Characteristics

• High speed, deep content

• Experience from startup to listed company

• Experience in B2B / B2C / Cultural / Public sector

Books:

• The Whole Story (2023)

• Mediastorm (2020)

• Restart (2018)

• The Outerweb (2015)

• Emotionele Innovatie (2009)

• Recessie Marketing (2008)

• De Groeimotor (2007)

Reactions and Ratings

o 9.5 Johan Cruyff University / 8.5 Academy for Management / A-rating SCAD University USA / Masterclasses NIMA, Erasmus & Nyenrode / 5 stars DeSpreker / Keynote Designyatra Mumbai

o Quotes: “Absolutely Fantastic!” (Johan Cruyff University) / “Master in Storytelling!” (PostNL) / “Lights the fire!” (Postcode Loterij).