Roger Lucea

PROFILE

Only if we strive to understand our clients and place them at the center of the strategy, offering them a solution based on appropriate business methodologies, agile teamwork and the possibilities offered by technology, will we have an opportunity for success.

PROJECTS

Marketing automation tool (

Tool that helps to automate multichannel marketing campaigns and obtain a 360º customer view. It is integrated with different email, social media, ecommerce and BI tools. Developed in VUE, J2EE, MySQL, oAUTH.

Finance indicators tool (

Tool that transforms and upload MS Excel accounting journal into a dashboard that visualizes main reports and a large number of financial KPIs. Developed in QlikSense.

Customer experience strategy for a Spanish Supermarkets chain

Strategy definition and execution using an own developed five pillars framework: customer, content, technology, team and goals.

Customer experience and Loyalty program for a Japanese Automotive brand

Data Customer platform, Campaign and Customer dashboards, Segmentation clustering and Contact plan definition and execution for sales and aftersales Loyalty program.

Marketing Automation for a Tourism Destination Organization (DMO)

Definition and implementation of a successful and pioneer marketing automation for one of the main tourist destinations in Europe.

CRM tool requirements for an German Automotive group

Thanks to our proved experience, we were asked to define business requirements for the worldwide deployment of a CRM tool for a leader automotive group.