Freelancer profile translated to English.
Back to original languageAbout Roger
Do you need to shape a brand, explain a complex project, or improve the visual quality of your communication? I help companies, institutions, and organizations transform ideas, content, and business objectives into clear, attractive, and effective visual solutions.
I am a graphic designer and art director with over 10 years of experience developing projects in visual identity, editorial design, communication campaigns, motion graphics, and art direction for clients in various sectors.
I have worked for organizations such as the Barcelona City Council, Barcelona Supercomputing Center (BSC-CNS), Ecoembes, Estrella Galicia, Barcelona Institute of Sports (IBE), or the European Network of Political Foundations, as well as for technology companies, cultural entities, and European institutions.
One of the aspects my clients value most is my ability to adapt visual language to each project. Throughout my career, I have combined branding, institutional communication, editorial design, illustration, motion graphics, and complex graphic systems, always with a strategic vision and rigorous execution.
I can help you with projects such as:
• Visual identity and branding
• Editorial design (reports, publications, and catalogs)
• Communication and institutional communication campaigns
• Art direction
• Motion graphics and animated content
• Corporate presentations and marketing materials
• Design for events, exhibitions, and exhibition spaces
My goal is to create visual solutions that improve communication, strengthen the identity of each project, and generate a real impact on its audience.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km), Olot (up to 50km)
Experience
- ENoP (European Network of Political Foundations)Senior Graphic DesignerCULTURESeptember 2025 - Today (11 months)Bruselas, BelgiumENoP (European Network of Political Foundations) · Senior Graphic Designer | FreelanceDevelopment of editorial design and visual communication projects for the institutional environment of ENoP, with a special focus on creating publications, reports, and corporate communication materials.I have incorporated the use of generative artificial intelligence tools in the creation of images for covers and editorial pieces, integrating them within the visual system of the publications as a support resource for the creative process and graphic exploration.I have worked on defining the structure, visual hierarchy, and narrative of complex institutional documents, ensuring clarity in communication and consistency in the editorial system.The project combines traditional editorial design with AI-assisted visual generation processes, always maintaining a high level of aesthetic rigor and consistency in the final result.
- ASPIDSenior Graphic Designer & Freelance Art DirectorTECHSeptember 2023 - Today (2 years and 11 months)Barcelona, SpainSenior graphic designer at ASPID, participating in the development of B2B communication projects for technology and industrial brands, with a focus on art direction, graphic design, and motion design.I have worked on the conceptualization and visual development of commercial campaigns, creating communication systems and audiovisual pieces aimed at reinforcing brand positioning and facilitating the understanding of complex messages in corporate environments.I have also participated in communication projects in physical environments, such as stand design, trade show materials, and graphic applications for events, ensuring consistency between the space, visual identity, and brand experience.My work combines creativity, visual rigor, and a strong attention to detail, with a special interest in building pieces and systems that work consistently across different channels and formats.
- SOTO Beyond PurposeSenior Graphic DesignerCONSULTING AND AUDITSMay 2023 - Today (3 years and 3 months)Madrid, SpainSenior graphic designer at SOTO Beyond Purpose, participating in the development of branding, visual identity, and communication projects for major brands such as Sigma, Campofrío, and Quenet Torrent Institute.I have worked on the construction of complete visual systems, from initial conceptualization to final implementation, ensuring graphic consistency and brand communication solidity across different media and contexts.In parallel, I have participated in the creation and development of emerging brands, defining their visual positioning, narrative, and graphic universe, supporting them in their early stages of growth and consolidation.Accustomed to working in demanding and multidisciplinary environments, I bring an art direction perspective focused on conceptual clarity, visual consistency, and informed creative decision-making.
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Education
- Degree in Design, officially recognized degree issued by Universitat Pompeu Fabra (UPF)Elisava2009Grado de 4 años en disciplinas de diseño de producto, diseño gráfico, diseño de espacios y diseño de interacción con especialización en diseño gráfico desde el tercer curso