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Rody De WinterRD

Rody De Winter

Marketing Manager | Strategist | Business Developer

€760/day
Rhenen, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rody

I have over 25 years of experience in B2B and B2C marketing in IT, telecom, consumer electronics, automotive, energy, insurance, and education. My specialization is the end-to-end management of the marketing value chain, from market research, segmentation, proposition development, and customer journey to digital marketing, e-commerce, and campaign management. In 2021, I founded my own marketing agency, marwin. With it, I want to use all the knowledge and experience gained in my career to help companies achieve more profit from marketing. As an entrepreneurial interim marketing manager, I strive for innovation and results, without losing sight of the human aspect.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Rhenen (up to 50km), Utrecht (up to 50km), Amsterdam (up to 50km), Den Haag (up to 50km), 's Hertogenbosch (up to 50km)

Experience

  • marwin Interim Marketing & Advies
    Founder / Owner
    CONSULTING AND AUDITS
    October 2021 - Today (4 years and 10 months)
    Rhenen, Netherlands
    - marwin helps companies achieve more profit from marketing
    - Available as interim marketing manager and marketing project leader
    - Guiding new product introductions and repositioning existing products
    - Optimizing digital marketing, e-commerce, and campaigns
    Entrepreneurship Interim Marketing Strategy Business Development Product Management Marketing Management Freelance Customer Journey Digital Marketing Proposition Development
  • De Haagse Hogeschool
    Marketing Project Leader Professionals a.i.
    EDUCATION AND E-LEARNING
    May 2023 - December 2023 (8 months)
    Den Haag, Netherlands
    - Developed marketing strategy for De Haagse Pro
    - Conducted market and customer journey research
    - Implemented segmentation for the Lifelong Learning (LLO) market
    - Developed positioning, personas, and propositions for professionals
    - Advised on digital marketing performance
    - Initiated campaign development for Associate degrees
    Marketing Strategy Market Research Customer Journey Positioning Strategy Persona Proposition Development Digital Marketing Campaign
  • HEMA B.V.
    Category Manager Non-Life Insurance a.i.
    BANKING AND INSURANCE
    October 2021 - March 2023 (1 year and 5 months)
    Amsterdam, Netherlands
    - Result responsible for the non-life insurance portfolio
    - Online sales of HEMA non-life insurance
    - Implemented digital performance management
    - Managed campaigns and promotional activities
    E-commerce Product Management Digital Marketing Campaign Management Insurance Marketing Management

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Education

  • Business Economics
    University of Amsterdam
    1997
    - Specialisaties: marketingmanagement en logistiek management - Doctoraaldiploma behaald
  • HEAO Small Business (Entrepreneurship)
    Haarlem Business School
    1994
    Diploma behaald

Certifications

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    2023
    Email Marketing Google Analytics Website Optimization Content Marketing Social Media Youtube Digital Marketing Digital Strategy SEO SEA Display
  • Coaching Leadership
    De Baak
    2021

Skill set (51)

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