About Rody
Dutch
Native or bilingual
English
Fluent
German
Conversational
Experience
- marwin Interim Marketing & AdviesFounder / OwnerCONSULTING AND AUDITSOctober 2021 - Today (4 years and 10 months)Rhenen, Netherlands- marwin helps companies achieve more profit from marketing- Available as interim marketing manager and marketing project leader- Guiding new product introductions and repositioning existing products- Optimizing digital marketing, e-commerce, and campaigns
- De Haagse HogeschoolMarketing Project Leader Professionals a.i.EDUCATION AND E-LEARNINGMay 2023 - December 2023 (8 months)Den Haag, Netherlands- Developed marketing strategy for De Haagse Pro- Conducted market and customer journey research- Implemented segmentation for the Lifelong Learning (LLO) market- Developed positioning, personas, and propositions for professionals- Advised on digital marketing performance- Initiated campaign development for Associate degrees
- HEMA B.V.Category Manager Non-Life Insurance a.i.BANKING AND INSURANCEOctober 2021 - March 2023 (1 year and 5 months)Amsterdam, Netherlands- Result responsible for the non-life insurance portfolio- Online sales of HEMA non-life insurance- Implemented digital performance management- Managed campaigns and promotional activities
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Education
- Business EconomicsUniversity of Amsterdam1997- Specialisaties: marketingmanagement en logistiek management - Doctoraaldiploma behaald
- HEAO Small Business (Entrepreneurship)Haarlem Business School1994Diploma behaald
Certifications
- Certified Digital Marketing ProfessionalDigital Marketing Institute2023
- Coaching LeadershipDe Baak2021