About Rodrigo
Spanish
Native or bilingual
French
Native or bilingual
English
Conversational
Portuguese
Native or bilingual
Experience
- Freelance Growth & Traffic ManagerGrowth & Traffic Manager - Europe & LATAMJanuary 2026 - Today (7 months)Barcelone, SpainDigital marketing professional with experience as International Manager, specializing in the management and optimization of multichannel campaigns in European and Latin American markets. Expert in traffic acquisition, budget management, and results-oriented performance analysis (ROAS and CPA), coordinating local teams and optimizing the entire funnel through data, testing, and continuous tracking improvement to maximize growth and profitability.
- Optic 2000Traffic and Tracking ManagerSeptember 2023 - January 2026 (2 years and 4 months)Paris, FranceI manage digital acquisition and performance strategies (SEA & SEO) for brands like Optic 2000, Lissac, and Audio 2000, also serving as Tracking Manager and overseeing the creation of analytical reports. I focus on budget optimization, results-oriented campaigns, and ROI analysis, ensuring each action has a measurable and tangible impact on sales and brand visibility.
- NEOMA Business SchoolTraffic Manager and SEOJanuary 2022 - January 2023 (1 year)I implemented digital strategies and managed the SEA and SEO plan in coordination with cross-functional teams, participating in the development of the web portal, overseeing integrated performance reports, and leading the migration to GA4/PIANO, also serving as Tracking Manager and ensuring decisions were based on accurate analytical insights.
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Education
- IntelligencePanthéon-Assas University of Paris.inteligencia
- Master 2Panthéon-Assas UniversityMáster 2