About Rodrigo
Portuguese
Native or bilingual
English
Fluent
Experience
- Philip Morris InternationalDigital & Remote Deployment Senior SpecialistDIGITAL AND ITNovember 2025 - May 2026 (6 months)
- Directed end-to-end delivery of a multi-workstream digital trade program, overseeing initiatives from concept through deployment and scaling.
- Brought together 6+ cross-functional workstreams across CRM, content, e-ordering, operations, customer support, and brand teams, ensuring alignment on priorities, dependencies, and execution milestones.
- Served as the central interface between business, digital, and operational teams, translating business objectives and brand messages into a structured and consistent trade program.
- Strengthened integration between digital and offline customer touchpoints to improve customer journey consistency. Main Achievements:
- Pioneered the use of AI tools in the development of high-quality, consistent communication assets with a reduction in delivery time (>50%) and costs (>100%).
- Eliminated call-center idle capacity by forward-planning activities and integrating them into the broader trade program workstream, ensuring continuous operation.
- Philip Morris InternationalArea LeadRETAIL (LARGE RETAILERS)February 2024 - October 2025 (1 year and 8 months)
- Oversaw regional execution of strategic initiatives, aligning commercial priorities, operational execution, and stakeholder engagement across Coimbra and Castelo Branco districts.
- Mentored and developed a team of 10, fostering a high-accountability culture focused on communication, alignment, and execution consistency.
- Oversaw planning, performance monitoring, and resource allocation to ensure alignment between strategic objectives and field execution.
- Philip Morris Internationale-Ordering ExecutiveE-COMMERCEMarch 2022 - January 2024 (1 year and 10 months)
- Drove rollout and adoption of a global B2B e-Ordering platform (Salesforce Commerce Cloud), aligning stakeholders across commercial, logistics, digital, and operational teams.
- Developed onboarding and go-to-market frameworks supporting retailer and partner adoption at scale.
- Introduced KPI and reporting structures to improve visibility, alignment, and execution across all stages of the program.
- Benchmarked with external markets to implement best practices supporting scalability and continuous improvement.
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Education
- Commercial Upskilling ProgramNOVA SBE2025Commercial Upskilling Program
- Executive Master'sINDEG-ISCTE2012Executive Master's