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Rodrigo OrtegaRO

Rodrigo Ortega

Transformation & Enablement Consultant

€526/day
Lisbon, PT
8-15 years

Average response time: 1 hour

About Rodrigo

  • Portuguese

    Native or bilingual

  • English

    Fluent

Can work on-site
Lisbon (up to 50km)

Experience

  • Philip Morris International
    Digital & Remote Deployment Senior Specialist
    DIGITAL AND IT
    November 2025 - May 2026 (6 months)
    • Directed end-to-end delivery of a multi-workstream digital trade program, overseeing initiatives from concept through deployment and scaling.
    • Brought together 6+ cross-functional workstreams across CRM, content, e-ordering, operations, customer support, and brand teams, ensuring alignment on priorities, dependencies, and execution milestones.
    • Served as the central interface between business, digital, and operational teams, translating business objectives and brand messages into a structured and consistent trade program.
    • Strengthened integration between digital and offline customer touchpoints to improve customer journey consistency. Main Achievements:
    • Pioneered the use of AI tools in the development of high-quality, consistent communication assets with a reduction in delivery time (>50%) and costs (>100%).
    • Eliminated call-center idle capacity by forward-planning activities and integrating them into the broader trade program workstream, ensuring continuous operation.
  • Philip Morris International
    Area Lead
    RETAIL (LARGE RETAILERS)
    February 2024 - October 2025 (1 year and 8 months)
    • Oversaw regional execution of strategic initiatives, aligning commercial priorities, operational execution, and stakeholder engagement across Coimbra and Castelo Branco districts.
    • Mentored and developed a team of 10, fostering a high-accountability culture focused on communication, alignment, and execution consistency.
    • Oversaw planning, performance monitoring, and resource allocation to ensure alignment between strategic objectives and field execution.
  • Philip Morris International
    e-Ordering Executive
    E-COMMERCE
    March 2022 - January 2024 (1 year and 10 months)
    • Drove rollout and adoption of a global B2B e-Ordering platform (Salesforce Commerce Cloud), aligning stakeholders across commercial, logistics, digital, and operational teams.
    • Developed onboarding and go-to-market frameworks supporting retailer and partner adoption at scale.
    • Introduced KPI and reporting structures to improve visibility, alignment, and execution across all stages of the program.
    • Benchmarked with external markets to implement best practices supporting scalability and continuous improvement.

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Education

  • Commercial Upskilling Program
    NOVA SBE
    2025
    Commercial Upskilling Program
  • Executive Master's
    INDEG-ISCTE
    2012
    Executive Master's

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