Freelancer profile translated to English.

Description

I am a creative director and motion designer with over 20 years of experience leading audiovisual projects from start to finish, from script to final master. I combine art direction, 3D animation, and a validated generative artificial intelligence pipeline at the end-client level, which allows for reduced timelines without compromising creative judgment.

I have worked, through production companies, with brands such as Honda, Burger King, Banco do Brasil, and Natura. I have my own network of specialized collaborators (illustrator and motion designer) to scale up for larger volume projects without losing creative coherence.

Usual deliverables: corporate and advertising video, branded content, 2D/3D animation, visual identity, and custom websites (Next.js). I work with brands, agencies, and studios looking for real creative direction, agility, and on-time delivery.

Industry field of expertise

Languages

Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Badajoz (up to 50km), Mérida (up to 50km)

Tropix — Production company
Creative Director — AI Production Services
January 2024 - Today (2 years and 6 months)
United States
Creative direction and visual supervision of advertising pieces for end clients in the US market, with hybrid AI + traditional motion pipelines validated to final-client standard. Visual identity definition, art direction over the generated result, and technical coordination of the complete pipeline, maintaining cross-shot cinematic consistency.
Video production Illustration Animation Motion design Project Management
Prosa Press
Senior Motion Designer & Art Director
January 2019 - Today (7 years and 6 months)
São Paulo, State of São Paulo, Brazil
Sole owner of the audiovisual pipeline for institutional, B2B corporate and government communication campaigns: from script to final master, with the accelerated production cycles typical of the Brazilian market. Art direction, illustration, 2D and 3D animation, editing, color grading and sound design integrated into a single flow. Early adoption of generative AI (Suno, Higgsfield, Kling, Veo 3, Nano Banana 2) as a stable part of the pipeline, with final-client-level results.
Animation Illustration artificial intelligence Motion design Animation
Lamaglia
Senior Art Director — Creative Team Lead
January 2017 - January 2019 (2 years)
São Paulo, State of São Paulo, Brazil
Senior art direction for advertising campaigns and corporate communication in the sports textile industry. Coordination of a team of five illustrators: defining visual direction, technical supervision of deliverables, and final review before client delivery.
Project Management Motion design Video production Animation Branding

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Character Animation
Universidade Anhembi Morumbi
2014
Character Animation
Advertising — Anhanguera Educacional
null
2014
Advertising — Anhanguera Educacional

Check out Rodrigo's education

Rodrigo Dadona

Senior Creative · Motion Designer & Animator

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