Freelancer profile translated to English.

Description

I support e-commerce companies in implementing effective and measurable digital strategies.

🤑 For my first Malt mission, I'm lowering my daily rate to €450!

As a digital strategy, e-commerce, and data consultant, I help companies structure, activate, and manage their digital growth levers, with a strong focus on acquisition, conversion, and performance analysis.

I get involved from strategy definition to results monitoring, always with a data-driven and ROI-oriented approach.

🔧My concrete missions

Data analysis (traffic, conversion, sales, retention) to identify and activate the highest impact levers
Definition of digital and e-commerce strategies aligned with business objectives
Management of digital acquisition (SEO, paid media, owned levers) and investment arbitration
Optimization of customer journeys and conversion rates (CRO)
Management of digital transformation projects and continuous improvement of e-commerce sites
Implementation of KPIs, dashboards, and management tools for clear performance monitoring

🎯My method

Kick-off meeting to understand client needs
Comprehensive data analysis for a complete and in-depth diagnosis
Clear, prioritized, and actionable recommendations
Implementation of high-impact actions
Continuous monitoring, testing, and optimization through relevant dashboards and KPIs

My goal: to use data to identify areas for improvement and define a clear and actionable strategy and action plan.

📞 Need clear, action-oriented, and performance-driven support? Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Rodolphe Trancart
Independent Consultant in Strategy, Marketing, and Digital
CONSULTING AND AUDITS
March 2025 - Today (1 year and 5 months)
Bordeaux, France
Major client in the insurance sector:
**Analysis of marketing operations profitability**: analysis of the number of deals generated by marketing operations and incremental sales, calculation of costs related to the operation (communication, advertising), and additional management costs, analysis of the incremental profitability of new deals, LTV / Acquisition Costs
**Marketing & Sales Operations Dashboard**: Design of a dashboard allowing, based on historical data, to evaluate the performance of future commercial operations based on the nature, amount of the offer, customer target, and duration of the offer.
Marketing Strategy Business Strategy Profitability Analysis Data Analysis
What Matters
Head of E-commerce
E-COMMERCE
April 2024 - January 2025 (9 months)
Paris, France
**Commercial Operations & E-merchandising**: Definition of the strategy and implementation of commercial operations (private sales, brand anniversaries, etc.), communication, and e-merchandising
**Result**: 3 commercial operations (~1 every 2 months), Revenue +10% vs LY

**CRM Management**: Management of email campaigns (2 per week) and flows: segmentation, content creation, and performance analysis (+80k recipients).
**Result**: Open rate +4.3pts, click rate +0.5pt, bounce -70%

**E-commerce Project Management**: Implementation of new features, including a new subscription service, and bug fixes on the site.
E-commerce Emailing SEO Digital Project Management Webmarketing Strategy
Atelier Nubio
Head of E-commerce
E-COMMERCE
January 2023 - February 2024 (1 year and 1 month)
Paris, France
**Business Plan**: Responsible for the e-commerce P&L (Revenue: €2M+), definition of the year-end forecast and the 2024 budget

**Traffic & Acquisition**: Definition and management of the acquisition roadmap across all acquisition channels (SEO, SEA, email, social ads, etc.). Management of Ads campaigns.
**Result**: Session growth of +37% vs LY. Implementation of a new ESP and redesign of email flows. Increase in ad revenue by +80% vs LY while decreasing the budget by 50%.

**Commercial Animation & E-merchandising**: Management and monitoring of the commercial animation plan and product launches in conjunction with the marketing team.
**Result**: Launch of 3 new products and 3 limited edition products, activation of ~1 to 2 commercial operations per month.

*Managementof the e-commerce team.
SEO Meta Ads E-commerce Emailing Webmarketing Strategy