Freelancer profile translated to English.
Back to original languageAbout Rodolphe
Hello,
I am Rodolphe, a web marketing consultant and trainer.
I worked as a communications manager for a tourism group, then as a web consultant for the largest digital agency in the southeast region for over 6 years.
Convinced that digital is the future of marketing, I am committed to supporting my clients in their growth.
Multidisciplinary and capable of having a global vision, I can address all your marketing challenges:
- develop your brand visibility
- improve sales or conversions
- optimize your online presence or e-reputation
- build customer loyalty
- foster a community
- etc...
Strategic thinking, training, implementation support, operational production: I can offer various solutions to adapt to your needs and desires.
NB: my training courses are eligible for funding by your OPCO.
Do not hesitate to contact me to discuss your project!
See you soon,
Rodolphe
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Dijon (up to 50km), Genève (up to 50km)
Experience
- RTCDigital Communication Consultant and TrainerDIGITAL AND ITJanuary 2022 - Today (4 years and 7 months)Lyon, France- Assist companies in strategic choices related to digital.- Improve customer knowledge and the choice of 360 communication levers.- Implement effective strategies and operational action plans on- and offline.- Perform SEO audits and recommendations and implement them.- Optimize social media presence and content quality.- Create advertising campaigns on Google Ads and/or social media.- Develop a brand content strategy and produce value-added content.- Create and lead training programs, instructional design.
- JETPULPWebmarketing Consultant and TrainerDIGITAL AND ITJuly 2016 - April 2022 (5 years and 9 months)Lyon, FranceWebmarketing and e-commerce consultant and trainer for companies and learners:- Assist and guide companies on digital, webmarketing, and e-commerce issues.- Lead training sessions in digital and communication for clients and various organizations.- Create tailor-made educational programs for short (INTRA, INTER) or long training cycles (initial, continuing education), in-person or e-learning.- Maintain relationships, ensure follow-up with clients, prospects, training centers, and learners, and develop the client base and revenue.Interventions on topics:- Webmarketing strategy, communication,- Natural referencing, web writing, SEO,- Paid referencing, display, social ads,- Community Management, Social Selling, influence marketing, e-reputation,- Emailing, marketing automation,- E-commerce and conversion rate optimization,- Growth Hacking, etc...Some clients supported:SFR, Limagrain, SBM, Hozelock, MegaDental, Parc des Oiseaux, Obiz, WiiSmile, INSEEC U group...ISCOM, Digital Campus, INSEEC...CCI Formation et Rhône-Alpes, Demos, Les Echos formation, CMA Haute-Savoie...Studi, Hello Someday...
- Groupe AltiplanoCommunications ManagerTRAVEL AND TOURISMSeptember 2012 - January 2015 (2 years and 5 months)Lyon, FranceCommunications Manager for the Altiplano Group - a holding company for tourism and leisure, comprising 7 brands (including Skimania, France Aventures, Urban Koncept...).Main responsibilities:- Create and implement communication strategies.- Develop communication plans / media plans.- Manage budgets.- Launch a new brand (market research, strategy and marketing and communication plan, storytelling).- Conduct strategic monitoring and evaluate results.- Manage and recruit a team of 4 people.- Conceive and develop the web-marketing strategy (natural and paid referencing, community management, customer relationship and database management, ...).- Graphic design, DTP.- Redesign and evolve the graphic identities and logos of the various brands.- Ensure the consistency of brand identity and image.- Manage operational tasks and daily activities.- Follow up on partnerships.- Create events.
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Education
- Master in Innovation MarketingISCOM Paris2013Cursus mêlant réflexions stratégiques, conception de dispositifs et mise en place opérationnelle de plans webmarketing ou communication digitale, dans un contexte de lancement de produits innovants.
- University Diploma in Technology in Marketing TechniquesIUT Lyon 32009Commerce, relation client, gestion de projet, marketing, communication, logistique, comptabilité, entrepreneuriat, ...