Description

I’m Rocio, a creative producer and marketing professional with 10+ years delivering multi-channel campaigns for brands like Kia, Helios and Eroski. I lead concepts from brief to final assets—coordinating creative, production, budgets, timelines and QA—across video, social, OOH and print.

Author & illustrator of the children’s book The Life of Bubbles, and trained in Graphic Storytelling (VIA, 2024), I bring a rare mix of story, design sense and operational discipline.

I’m great at: campaign planning, content systems, vendor coordination, shoots, post-production follow-up, brand identity, and KPI-driven optimization.

Tools: Adobe (Ps, Ai, Id, Ae), MS Office (Excel advanced), Metricool/GA, Asana.

Open to: Creative/Content Producer · Marketing/Brand Manager · Social Media Lead · Editorial/Localization PM · Illustration/Story tasks.

Portfolio: rocioparronrubio.com · Madrid (open to relocation) ·

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Circulo Rojo
Author & Illustrator
ARTS AND CRAFTS
January 2024 - July 2024 (6 months)
Madrid, Spain
As a writer and illustrator, I created the children’s book “The Life of the Bubbles” in collaboration with two psychologists. Designed for children aged 6–9, it addresses issues like bullying, emotional neglect, and difficulty expressing feelings. The book combines a relatable story with interactive activities, encouraging kids to reflect on their emotions in a safe and creative way.
Illustrator Storytelling Adobe Illustrator
ADesarrollo
Community Manager
PUBLIC SECTOR
January 2023 - January 2024 (1 year)
Madrid, Spain
Managed Instagram, Facebook, and website content through multi-channel campaigns.
Increased engagement by 35% and boosted event attendance by 20%.
Designed a visual identity manual and coordinated promotional activities.
Optimized budgets and performance on Meta, Google Ads, and Metricool.
Microsoft Office Adobe Photoshop meta ads Metricool
INNOCEAN Europe & Pool CP
Senior Executive Account Manager
PRESS AND MEDIA
September 2013 - May 2022 (8 years and 8 months)
Madrid, Spain
Led campaigns for Kia (“Kia te Inspira”) and the rebranding of Helios.
Coordinated creative and production teams under tight schedules.
Supervised TV spots, digital assets, and social media campaigns.
Delivered strategic proposals aligning business goals with creative vision.
Planificación estratégica Comunicación corporativa Briefing Creative Executive Management