About Rocío
Spanish
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English
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Experience
- NurnovaFreelanceTELECOMMUNICATIONSApril 2025 - Today (1 year and 4 months)Madrid, SpainFounder & Digital Marketing Consultant specialized in SEO, SEM, Social Media, and AI applied to marketing.I lead digital growth strategies for clients, combining performance marketing, automation, and data analysis to improve acquisition, conversion, and scalability.Campaign management in:Google AdsMeta AdsLinkedIn AdsFocus on:Campaign optimization (CTR, CPA, ROAS)Content and social media strategyAutomation with AI tools for analysis and operational efficiency
- uemcDigital MarketingEDUCATION AND E-LEARNINGDecember 2017 - Today (8 years and 8 months)Madrid, SpainProduct Manager and SEO/SEM specialist.Management and optimization of web positioning strategies and paid media campaigns with a focus on acquisition, conversion, and performance.Experience in:Google Ads: daily campaign optimization (CTR, Quality Score, conversion, CPC)Technical SEO: indexing, audits, web architecture, and content optimizationCompetitor analysis and organic visibility improvementLink building strategies and domain authority growthResults-oriented approach, continuous optimization, and ROI improvement.
- ComeFrutaDigital MarketingE-COMMERCEJanuary 2017 - December 2017 (11 months)Madrid, SpainDigital Product Manager responsible for the digital customer journey and online growth.Responsibilities:Conversion funnel optimizationSEO and keyword analysisPaid media and email marketing campaignsContent strategy and inbound marketing
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Education
- Master's DegreeENyDMáster
- Master's DegreeUniversidad Europea Miguel de CervantesMáster