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Rocío López InfanteRL

Rocío López Infante

Corporate Identity Specialist | Branding

€250/day
Vélez-Málaga, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rocío

Do you feel your brand doesn't reflect the professionalism of your work? Many freelancers and small businesses lose clients because their image doesn't convey trust or has become outdated.

I amRocío, founder of Rolopin Comunicación**, and my mission is **to help businesses like yours have a solid, coherent visual identity that attracts your ideal clientwithout technical complications. I specialize in creating visual identities for sectors that require high trust, such as consulting and health, as well as brands with great visual impact in hospitality, fashion, and education.

How can I help you?
I specialize in creating visual tools that make your day-to-day easier:
- Branding from scratch: Logos, color palettes, and typography that define your essence.
- Brand Redesign: I modernize your current image while maintaining your DNA.
- Everyday Design: Templates for social media (Canva/Adobe), stationery, flyers, and posters.
- Digitization: Adaptation of your brand to look perfect on Instagram, LinkedIn, and your website.

Why work with me?
I understand that as a freelancer or SME, your time is gold. That's why I work with an agile, close, and transparent process, so you can focus on your business while I make sure it looks professional.

LinkedIN
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • Rolopin Comunicación
    Chief Executive Officer Rolopin Comunicación
    SOCIAL NETWORKS
    January 2022 - Today (4 years and 5 months)
    Malaga, Spain
    Communication, Digital Marketing, and Audiovisual Production

    With a solid background in Audiovisual Communication and a Master's degree in Strategic Management and Innovation in Communication, I offer comprehensive services designed to enhance the visibility and growth of brands and companies in the digital and offline environment.

    Available Services

    1. Personalized Digital Marketing Strategies

    - Design of strategies tailored to the specific needs of your business.
    - SEO optimization to improve search engine positioning and attract qualified traffic.
    - Management of social media advertising campaigns (Facebook Ads, Instagram Ads, Google Ads).
    - Development and planning of content for social media.

    2. Strategic Corporate Communication

    - Creation of corporate communication plans to convey the values and identity of your brand.
    - Writing optimized content for websites, blogs, and press releases.
    - Advice on crisis management and online reputation.

    3. Creative Audiovisual Production

    - Production and editing of corporate, promotional, and product videos.
    - Professional photography adapted to the needs of your brand or event.
    - Event coverage via streaming and creation of audiovisual content for social media.
    - Supervision and art direction of audiovisual projects.

    Why Choose Me?

    My experience includes work in marketing and communication departments in public and private companies. Offering creative, strategic, and effective solutions for my clients.

    If you are looking for someone who understands your needs, adds value to your projects, and helps you grow in a competitive market, I will be delighted to work with you. 🌟

    📲 Let's talk about your project! 😊
    Social Media Management
  • La Biznaga Digital
    Social Media Manager
    SOCIAL NETWORKS
    September 2022 - January 2024 (1 year and 4 months)
    Malaga, Spain
    As a Social Media Specialist at La Biznaga Digital, my work encompassed much more than just social media management. I was responsible for designing and executing digital marketing plans and corporate communication strategies that helped our clients connect with their audience and effectively position their brands.

    Among my responsibilities were:

    Creation and execution of comprehensive digital marketing plans 📊
    Design of corporate communication strategies to strengthen brand image 📢
    Planning and scheduling of social media posts 📅
    Creation of visual and written content 🎨✍️
    Monitoring trends and campaign optimization 💡📈
    Interaction with digital communities and management of their engagement 🤝
    Social Media Management Corporate Communication Graphic Design
  • FUNDACIÓN MARÍA ZAMBRANO
    Communication Technician
    PUBLISHING
    August 2021 - May 2022 (9 months)
    Vélez-Málaga, AN, Spain
    I have been responsible for the digitization of the correspondence and photographic archives of the Foundation. I have managed the cataloging and database of these. I have also updated the organization's ICT environment. I have also carried out communication tasks related to communication and digital marketing plans, content management and social media updates, poster design, brochures, and programs.
    Corporate Communication Graphic Design

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Education

  • Degree in Audiovisual Communication, Production and management of audiovisual content
    University of Málaga
    2016
    Grado en Comunicación Audiovisual, Producción y gestión de contenido audiovisual
  • Master's Degree, Master in Strategic Management and Innovation in Communication
    University of Málaga
    2018
    Máster, Master en Dirección e innovación estratégica en comunicación

Skill set

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