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Roch ArèneRA

Roch Arène

Copywriter | SEO Web Writer | Tech Journalist

€280/day
2 projects
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Roch

The program for the start of 2025

2025 is kicking off in style with CES in Las Vegas, where I'll be assisting the editorial teams of Clubic and Zdnet for comprehensive coverage of the event. No time to rest, with the announcement of the Samsung Galaxy S25 and the creation of content for LDLC, which wants to highlight its launch offers.

In parallel, I'm producing several advertising contents, notably for WeLock. The manufacturer specializing in connected locks is taking advantage of the sales to promote its products and showcase its offers. This is followed by several announcements, still in an advertising format, highlighting the Huawei Mate X6 and the Honor Magic 7 Pro.

Shall we get acquainted?

A digital wordsmith, a staunch defender of the creative spark for over 10 years now. My experience gives me a keen understanding of the client's needs and expectations. I am attentive and demonstrate total commitment in my work. My assignments have been long-term, a sign of the high quality of my productions.

I offer you quality, creative content, perfectly in line with your directives and priorities.

Expertise:

♦ Advertising copywriting
♦ Native Advertising copywriting
♦ Brand content
♦ Copywriting
♦ Optimization of texts and SEO content
♦ Affiliate Marketing (Awin, Affiliz, Amazon Associates, CTA)
♦ English > French Adaptation
♦ SEO Web Writing & Tech Journalist
♦ Print Writing (sales brochure and leaflet)
♦ Test writing

👉 Preferred areas: #NewTechnologies #Sport #HomeAppliances #Wellness #Home #RealEstate & Construction #Software #Automotive

👉 Advertisers: Samsung, Xiaomi, Sony, Miele, Dyson, Rue du commerce, Boulanger, Arlo, Laurastar, Adobe, LG, Philips, Rakuten, Leclerc, Asus, Huawei

👉 Loyal Clients: Reworld Media, Unify Group, Webedia, CUP Interactive, NEWEN, Prisma Media, Clubic
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Marseille (up to 50km)

Experience

  • Webedia France
    Advertising Copywriter - Copywriter - Native Advertising
    TECH
    July 2024 - Today (2 years and 1 month)
    Production of native advertising campaigns:

    ♦ Analysis of campaign objectives (Inbound, lead, insight, image, sales)
    ♦ Choice of tone to adopt based on the target audience
    ♦ SEO Writing
    ♦ Collaboration with communication and marketing departments
    ♦ Integration of necessary campaign assets
  • CUP Interactive | ZDNET
    Web Writing and Translation - Tech Journalist
    PRESS AND MEDIA
    July 2024 - Today (2 years and 1 month)
    Marseille, France
    I handle the translation and adaptation of press articles for the ZDNet.fr website, ensuring their relevance for a French-speaking audience.

    My tasks:

    ♦ Precise translation while adapting tone, style, and cultural references

    ♦ Optimization of content for natural referencing (SEO): keyword selection, meta-description writing, and article structuring

    ♦ Publication of content via WordPress, applying best practices for integration and formatting

    ♦ Verification and enrichment of information in a demanding field like Tech
    Journalism Journalistic Writing SEO Web Writing SEO Translation French to English Translation Wordpress Integration
  • Prisma Media | Femme Actuelle
    Web Writer
    PRESS AND MEDIA
    September 2023 - Today (2 years and 11 months)
    I write and update comprehensive guides for major commercial events (Black Friday, French Days, Sales, etc.) and product reviews, published on recognized platforms like Capital and Femme Actuelle.

    ♦ SEO-optimized writing
    ♦ Editorial coordination
    ♦ Offer review and evaluation

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Education

  • University degree - Info Com
    Université Côte d'Azur
    2013
  • TOEFL
    Kaplan ESL
    2010

Skill set

Categories