Rob Van Diessen

With over twelve years of experience as a freelance digital designer, I work for a wide range of clients on digital products that not only look good but also truly work for the end-user.

My approach encompasses the entire design process: from user research and strategy to concept, UX, and visual design for web and app. In addition to the design itself, I am responsible for backlog management and stakeholder management, acting not only as a designer but also as a sparring partner for my clients. Through the long-term collaborations I undertake, I build a deep understanding of both the organization and the user. This translates into designs with lasting impact.

Digitale Bazen is a creative digital agency that helps ambitious companies grow with powerful digital solutions and creative campaigns. As co-founder, I fulfilled a broad role where entrepreneurship and substantive work went hand in hand. In terms of design, I was responsible for UX/UI design, web and app design, and online and offline assets, from strategy and concept to visual design. Additionally, I was ultimately responsible for both design and technology, managed the team, and was responsible for sales, acquisition, HR, and finances. A role in which I fully developed myself as a creative, leader, and entrepreneur.

For a large Dutch online drugstore, I worked on optimizing an existing webshop with the goal of improving conversion and user experience. Step by step, I implemented improvements in interaction design and visual design. In close collaboration with developers and online marketers, we worked together on the strongest possible online store experience.