Rob Vallenga

My name is Rob Vallenga. In a nutshell, you will find that I have worked for large companies such as Bosch & Philips, thereby setting course for the automotive industry and gaining extensive management experience at BAS and Oostendorp Autogroep. Throughout all that experience, digitalization has always been the common thread.

Why this common thread? Well, as a number of good friends of mine can attest, the attic of my parents' house was full of computers. My father, and my uncle & nephew by the way, had a great fondness for everything related to computers. Where my father had experience with the first mobile phones at the PTT, it was mainly the first Geocities websites that I was busy with. We also scoured the computer fair in Utrecht annually and built networks between Windows '95 and '98 computers... not very stable. I think that's quite clear, right?

It runs deep, that feeling for digital and automation... and that's while on the other hand, I have my own vegetable garden, live in the beautiful Mariaheide in the countryside, have a telescope, and enjoy reading National Geographic and everything related to science. With a fondness for subjects like astrophysics, quantum, and string theory. A bit of a nerd, you either are or you aren't. But the real world remains fascinating.

Despite thoroughly enjoying what Mother Nature has to offer us, I am incredibly enthusiastic and passionate about digitalization. I enjoy building strong teams and technology. I've never limited that to marketing, quite the opposite. Other departments within organizations, which may have less affinity with the digital spectrum, offer numerous possibilities. By bridging the gap between business, IT, and marketing in understandable language – because if you can't explain it simply, you don't understand it well enough (Einstein) – only then will your organization truly change from within.