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Robin VigneronRV

Robin Vigneron

CRM and Loyalty Project Manager

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Robin

CRM Project Manager, Data & Engagement | Onboarding & Community Management Specialist

⚡ Accelerating the growth of Deeptech, Fintech, AI, and Crypto startups through intelligent and compliant processes
With over 3 years of project management experience in tech, fintech, and Web3, I specialize in customer onboarding, CRM management, and KYC/AML compliance. From crypto platforms (Kraken, Bitget, Ledger) to AI & NFT startups (RenaissanceNFT, Nashview), I help founders build scalable, customer-centric, and regulatory-compliant processes.

🔧 What I do

Onboarding & CRM/KYC Optimization

Community Management

Structuring and automating KYC/AML workflows for fintech & crypto platforms.

Ensuring compliance while improving customer experience and conversion.

CRM/Data Project & Operations Management

Leading cross-functional teams (tech, data, compliance, marketing) to deliver on time.

Implementing Agile/Lean frameworks to scale operations and customer journeys.

Engagement & Loyalty

Building smooth CRM pipelines (segmentation, automation, data tracking).

Reducing churn and increasing retention through user-centric strategies.

Fintech & AI Consulting

Defining onboarding and engagement strategies for early-stage startups.

Providing expertise on compliance, operational structuring, and scale-up preparation.

🤝 Key Experiences

Crypto/Fintech: Kraken, Bitget, Ledger.

Web3 & AI Startups: RenaissanceNFT, Nashview.

Tech Ops: Amazon (large-scale project management, automation, KPI tracking).

🛠️ Tools

HubSpot, Salesforce, Braze, Zendesk, Confluence, Dataiku, Trello, Notion, Excel (advanced), Datadog, Klaviyo, Tiktok Business.

🎓 Certifications

Bloomberg, CFA Institute (Finance), Applied AI for Coding, AI for Business.

  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

  • Portuguese

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Nashview
    CRM and Loyalty Project Manager
    September 2024 - October 2024 (1 month)
    Paris, France
    - Managed customer onboarding and loyalty programs, implementing personalized and data-driven journeys to establish a sustainable profit center and maximize long-term retention (emailing, notifications, SMS)
    - Prospecting and activating leads through digital channels and multi-channel CRM (calls, automated campaigns, targeting), identifying new business opportunities and optimizing the sales pipeline
    - Supported clients in their technical and digital projects: cross-functional coordination with Product/Data teams, rigorous tracking of deliverables, and implementation of satisfaction indicators to ensure optimal user experience.
    Project Management CRM Project Planning Community Management Planning, Budgeting & Forecasting
  • Kraken
    CRM and Loyalty Project Manager - Client Engagement Specialist
    March 2024 - June 2024 (3 months)
    Paris, France
    - Managed commercial development and customer engagement via CRM, aligned with growth objectives and overall company strategy, including qualifying and orchestrating strategic meetings for Sales & Account Executive teams
    - Collaborated cross-functionally with Product, Data, and Expert Consultant teams, integrating their input into customer relationship strategy, while conducting multi-channel tracking (CRM, email, calls, automation) to refine needs qualification and optimize conversion
    - Leveraged and enriched CRM & Sales Automation tools (Salesforce, automated workflows) to improve data collection and quality, supervised client missions in project mode, and contributed to cross-functional initiatives (growth, recruitment, delivery).
    Project Management CRM Project Planning Planning, Budgeting & Forecasting Community Management
  • Amazon
    CRM and Loyalty Project Manager - Project Manager
    July 2023 - December 2023 (5 months)
    Luxembourg
    - Managed large-scale CRM and digital projects end-to-end, focusing on integrating data-driven solutions and optimizing customer journeys
    - Led complex projects in a tech environment, including implementing automation systems, segmentation, and CRM tracking to improve operational efficiency and customer satisfaction.
    - Optimized internal processes and automated recurring tasks, with rigorous tracking of strategic KPIs (engagement, conversion, retention)
    - Managed technology tenders and operational oversight of service providers, including comparative analysis of solutions, supervision of their deployment, and validation of their regulatory compliance (GDPR, PSD2).
    Project Management E-commerce Community Management CRM Automation

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Education

  • MSc Management & Corporate Finance
    EM Business School
    2024
    Master 2 – Réaliser une étude de cas en finance d’entreprise sur le groupe PUMA SE dans le cadre du Master 2 Gérer un budget de 50 000 € en tant que président du Club de Ski de l’EM Strasbourg, pour organiser Altigliss et les voyages de ski ; la Coupe du Monde étudiante de ski a rassemblé plus de 1 000 participants
  • MSc Finance & Management International
    Insper
    2023
    Banque d’investissement, Capital-investissement et capital-risque, Évaluation financière, Monnaie et systèmes bancaires, Fusions et acquisitions, Sciences cognitives et prise de décision, Pensée design, Entrepreneuriat technologique

Certifications

  • Bloomberg Certificate
    Bloomberg
    2023
    Financial Analysis
  • CFA Institute
    CFA Institute
    2023
    Corporate Finance

Skill set

Categories