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Robinson JoubertRJ

Robinson Joubert

Product Owner & Innovation

€900/day
Genève, CH
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Robinson

Product Owner specialized in innovative digital products — platforms, marketplaces, business tools.
I support startups, SMEs, and scale-ups in the design, framing, and delivery of digital products. My role: to bridge the gap between a business vision, technical constraints, and real users to deliver products that work and sell.

My approach
I work operationally: user discovery, value-based prioritization, clear specification writing (user stories, acceptance criteria, workflows), facilitating Scrum ceremonies, delivery monitoring with technical teams up to production.
With an entrepreneurial background (several platforms launched and operated), I think business before features, and I know how to challenge a technical stack without blocking the teams.

My areas of expertise
Product Ownership: roadmap, backlog, user stories, prioritization, agile/Scrum
Platforms & marketplaces: multi-vendor, payments (Stripe, Stripe Connect, Stripe Terminal), logistics (Sendcloud), API integrations, tracking (posthog), Landing page acquisition..
Applied artificial intelligence: LLM integration, RAG pipelines, agents and automations, business use cases
Prototyping: Figma, lovable ....

Achievements
Design and delivery of an internal fleet management platform for bicycles
Work on the E-commerce part of CHANEL
Design and delivery of a B2B/B2C multi-vendor marketplace (supplier management, pre-orders, payments, logistics)
Build and operation of AI platforms autonomously (la-telier.com, natural language search engine for technical documentation)
Support for SMEs and scale-ups in product structuring and integration of AI tools into operations
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Genève (up to 50km)

Experience

  • DOM Engineering
    Founder & Product Owner • · B2B Platforms & Consulting
    August 2023 - April 2026 (2 years and 8 months)
    ▸ 5 B2B products built from scratch: Full product ownership on 5 B2B platforms: industrial directory (Manukeo), creator marketplace (Domouk), industrial equipment sharing platform (Kopeaux). End-to-end: vision, roadmap, UX, functional specifications, technical coordination, go-to-market, and data iteration. ▸ Product & Stripe Flow Consulting: Support for founders and CEOs (1–2 days/week): product vision, roadmap, ideation and co-design workshops, value/cost/time trade-offs. Product management of a marketplace/social platform (Vue.js + NestJS) with Stripe payment flow, digital product model, PostHog tracking (analytics, feature flags, A/B testing). Support for the deployment in France of business software for bike shops. ▸ AI Tools for Business Processes: Design and deployment of custom AI tools for industrial SMEs: business assistants, N8N automations, database enrichment, prospecting structuring.
  • Cyclable
    Product Owner & Innovation Manager
    March 2023 - August 2024 (1 year and 5 months)
    France/Suisse, Champéry, VS, Switzerland
    ▸ National Launch "Second Life": End-to-end ownership of a new circular economy service deployed across the France & Switzerland network: field research, co-design workshops, product vision, business model, P&L, functional specifications (business cases, workflows, pricing rules), and reference tool for standardizing quotes between sites. ▸ Multi-subsidiary Backlog & Arbitration: Refinement of the B2B offering (pricing, workflows, short-term bike rental in major cities) and management of the digitalization backlog across all French & Swiss subsidiaries: after-sales service, e-commerce, inventory, in-store business tools. Regular site visits, multi-site alignment, value/cost/time trade-offs.
  • CHANEL
    Proxy Product Owner • · E-commerce
    February 2022 - August 2022 (6 months)
    Paris, France
    ▸ Feature Team Product Management: Within an international e-commerce feature team (8 people: devs, tech lead, QA), backlog management, sprint planning, stakeholder needs gathering and prioritization. Writing user stories and acceptance criteria, validating deliverables, monitoring functional and business compliance. ▸ Performance & Transactional Flows: Continuous optimization of a very high-traffic e-commerce site: performance, stability, UX, monitoring of business KPIs. Daily interaction with acquisition, payment, and logistics teams to ensure end-to-end functional consistency.

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Education

  • Master of Science Innovation
    IRIIG
    2023
    Master of Science Innovation
  • Project Management Bachelor
    LDLC
    2021
    Bachelor Chef de projet

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