Robin Ribault

Complete construction of a mid and high-ticket digital business from A to Z: positioning, brand identity, organic content strategy, multi-step acquisition funnel, conversion copywriting, and conversational sales system. Offer sold exclusively via DM sequence without a public sales page, pure conversational model.

Funnel built: organic Reels content → free physical test lead magnet → qualification call → diagnostic consultation → high-ticket offer.

Each step scripted, optimized, and automated via ManyChat and Brevo.

Results: 4.2 million cumulative organic views in 11 months, 1.2 million views in the best month, 8,400 qualified subscribers, average engagement rate of 9.4%, Meta cost per lead at €1.07, average ROAS of 6.1, DM to purchase conversion rate of 38%, 100+ clients converted, revenue multiplied by 6 in 8 months.

Complete reconstruction of the acquisition funnel and organic strategy for an online sports coach stuck at -20k subscribers for 11 months.

Positioning audit, personal branding overhaul, creation of an organic content system based on 3 Reel formats: identification, credibility, conversion. Implementation of a mid-ticket funnel via an automated DM sequence triggered by a keyword.

Strategy deployed: hooks tested on 40+ variants, 5-step DM sequences, short sales page with VSL, post-lead nurturing email, conversational closing script, Meta Ads campaigns in organic support.

Results: 3.8 million organic views in 4 months, increase from 19,000 to 64,000 subscribers, 11.2% engagement rate, Meta cost per lead at €1.27, 39% DM to purchase conversion rate, 123 new clients generated, client's monthly revenue multiplied by 4 in 16 weeks.

Bangkok, Thailand · Sports Nutrition / Electrolytes

Complete support with the Wilder team, a premium electrolyte brand based in Bangkok, in developing its digital strategy and its two acquisition channels: B2C mass market and B2B sports clubs.

What makes this mission unique: I am myself a high-level athlete in competition. I use Wilder products daily in training, recovery, and Hyrox competitions.

This real-life experience allowed me to create authentic, embodied, and credible content that no one else could have produced. I didn't just promote the brand; I lived it from the inside, and it shows in every piece of content.

Two strategies deployed in parallel:

B2C: organic athlete funnel → authentic UGC competition → Meta Ads cold traffic → capture page → email nurturing sequence → buyer retargeting. Content focused on real effort, performance, and recovery filmed in training and competition conditions.

B2B: Meta Ads campaigns geographically targeted to managers of sports clubs, CrossFit gyms, and Hyrox centers in Thailand and Southeast Asia. Creation of dedicated landing pages, prospecting email sequences, and volume sales pitches.

Results: Instagram followers increased from 1,700 to 9,000, 3.8 million cumulative organic views, average engagement rate of 12.8% on athlete content, cost per lead at €1.07 on Meta, average ROAS of 5.4, click-through rate on athlete UGC creatives of 6.2%, 14 sports clubs signed in B2B through dedicated campaigns, budget managed: €38,000, brand awareness multiplied by 7 in less than a year.