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Robin PineckiRP

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Freelancer profile translated to English.
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About Robin

I automate marketing and sales tasks for VSEs/SMEs with AI, so you can save hours each week without hiring.

Examples of systems I build and deploy:

  • Automatic qualification of your incoming leads (n8n + Claude/GPT): each request is analyzed, scored, and routed to the right person with a ready-to-use brief
  • Automated newsletter: monitoring your sources, AI-assisted writing, sending via Brevo, without manual intervention
  • Automated customer follow-ups and quotes, connected to your CRM
  • WordPress site: creation, redesign, SEO optimization (certification RS5170)

Why me: I have been managing the digital marketing of a construction company in Reunion Island for 5 years (website, local SEO in 1st position for target queries, CRM, podcast, online reputation) and I apply these systems in production, not in theory. Trained at Bac+5 level in marketing strategy.
Mission formats: fixed price with defined deliverables (audit, installation, team training) or monthly support. First 30-minute call free to define your needs.

Based in Reunion Island, I work remotely for companies in Reunion Island and mainland France, with video calls adapted to the time difference.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • CBHC
    Marketing and Sales Development Manager
    CIVIL ENGINEERING
    August 2024 - Today (2 years)
    Saint-Joseph, Réunion
    I solely manage the digital visibility and sales tools for a VSE in the construction sector (wood construction).
    Concrete results in this role:

    Local SEO: 1st position on Google for several target keywords in the sector, through continuous website optimization and keyword research, including for being cited by generative AIs (ChatGPT, Claude, Perplexity)
    Online reputation: customer review collection system that generated about twenty Google reviews and made the company one of the best-rated in its sector on the island in 3 years
    Content: creation and distribution of a company podcast (12 episodes, Spotify), management of LinkedIn and Instagram accounts
    Sales tools: structured CRM on Notion to ensure prospect follow-up, sales brochure, and sales pitches

    What this proves for your project: I know how to make a VSE visible locally with a limited budget, and build the tools that turn this visibility into customers.
    SEO Artificial Intelligence Marketing Strategy Wordpress Social Media Management & Content Creation
  • CBHC
    Sales Assistant
    CIVIL ENGINEERING
    September 2020 - August 2024 (3 years and 11 months)
    Saint-Joseph, Réunion
    Hired for a traditional sales position (quotes, invoices, follow-ups, appointments), I took over the entire digital strategy of the company autonomously starting in 2022.
    Achievements during this period:

    Complete redesign of the WordPress website autonomously, with obtained WordPress certification (RS5170)
    Creation and management of the company's social media accounts on 5 platforms
    Optimization of the Google My Business profile and competitive monitoring
    Implementation of comprehensive performance tracking (Google Analytics 4, Search Console, Meta Business Suite) with regular reporting to management

    What this proves for your project: I also know the sales side (handling requests, quotes, follow-ups), so the automations I build align with the reality of a VSE, not a theoretical scheme.
    Web Marketing Strategy Community Management WordPress Website Creation

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Education

  • Master Manager of Marketing Strategy
    Crealise
    2026
    Mastère Manager de la Stratégie Marketing
  • Bachelor in Management and Organization Management
    IAE de La Réunion
    2021
    Licence Management et Gestion des Organisations

Skill set

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