Robin Leduby

Context: A growing tech company with 10 sales reps and 4 marketers. HubSpot had been in place since 2021 but had become unreadable and unreliable as a steering tool. The CRM contained: * 150,000 contacts * 18,000 companies * 30,000 'inflated' and dormant leads * Poorly structured sales and renewal pipelines * Overly complex workflows * Numerous dashboards... but unusable. Result: Loss of clarity, missing data for accounting and customer service, low team adoption. Objective: Transform HubSpot into a truly reliable and usable commercial and marketing steering tool for daily use. Intervention: * Comprehensive audit of pipelines (sales & renewals) * Massive cleaning of the database (150,000 contacts, 18,000 companies) * Reduction of active leads from 30,000 to 400 for realistic follow-up * Verification and harmonization of CRM properties * Implementation of data hygiene and governance rules * Simplification of workflows to make them flexible and actually used * Redesign of performance-oriented dashboards * Training and realignment of sales & marketing teams. Results: * Clarified and usable pipeline * Reliable data for sales, accounting, and customer service teams * CRM refocused on genuinely active leads * Better prioritization of sales actions * Increased team adoption * HubSpot restored as a strategic decision-making tool. This mission illustrates my approach: Clarify, simplify, and structure HubSpot so it becomes a performance lever, not a database.

Context: A franchise network present in France, Belgium, and England. Dual strategic challenge: * Attract franchise candidates * Generate leads for local franchisees. A franchise candidate CRM was needed for network development, and HubSpot for local commercial performance. Objective: Create two centralized CRM systems capable of: * Steering franchise candidate acquisition * Capturing and distributing leads to franchisees * Centralizing national and international data * Providing clear visibility to headquarters. Intervention: * HubSpot implementation and management * Implementation and management of the franchise candidate CRM * Structuring inbound marketing & inbound recruiting * Multi-pipeline deployment (sales + franchise recruitment) * Specific CMS / HubL development * Centralization of data from third-party tools * Implementation of national & local reporting * Coordination between headquarters and franchisees * Training & support for field teams. Results: * Better visibility on prospect & candidate journeys * Data centralization at the national level * Improved tracking of local leads by franchisees * CRM became a strategic tool for the network's head office. With the implementation of the candidate CRM and the Inbound methodology, over 150 contacts per year and 7 to 8 additional openings. With the Inbound Marketing methodology for local contacts, it's 750 contacts per year without effort.

Immergence helps companies manage their regulatory obligations. A complex subject... requiring even more clarity in the digital space. My intervention: * Definition of an inbound marketing strategy adapted to a regulatory subject * Design and development of web assets * Continuous campaign optimization * Implementation of simple processes to structure marketing actions * Work on user journeys (wireframes, mockups). Objective: Make a complex subject understandable, and transform digital into a decision-making tool.