Robin Laverdet

After more than a year and a half in the project management team, I am transitioning to the customer experience team: an opportunity to move from a generalist marketer to a specialized marketer, and to acquire in-depth knowledge in an area that particularly interested me: marketing technologies.

I dive headfirst into marketing automation and everything related to this buzzword: choosing platforms and designing marketing "stacks", implementing and integrating the various tools in the stack, cleaning data to enable automations, etc. But also more strategic aspects, with the definition of complete CRM strategies (including client research, personas, and customer journeys). Then operational aspects with the management of email marketing campaigns.

In total, I was involved in about thirty projects for medium-sized companies and for (somewhat) better-known organizations: Banque Nationale, Yokohama, Transcontinental, Boréale, La Cordée, the Montreal Impact, the 24h de Tremblant, and the Montréal Complètement Cirque festival.

This is clearly the most formative experience I have had to date, alongside true marketing geeks and a particularly inspiring mentor. I cannot list here everything I learned during this experience, but if I had to choose one thing, it would be passion. Before Adviso, marketing was a field I fell into somewhat by chance after high school; after Adviso, I could talk about it for an entire evening without stopping, simply because I understood that you can do good marketing to help people. And that makes a huge difference in how you approach your job.

I started at Adviso a month after arriving in Montreal, and I stayed there for three and a half years, until two weeks before my return to France. Loyalty, when it holds you.

During the first half of this experience, I was a coordinator and then a project manager in this leading digital marketing agency in Quebec. I managed over a hundred projects for about fifty clients, including essential Quebec companies (IGA, Uniprix, Camso, Juste pour Rire, Structube, Radio-Canada, Soprema, Aubainerie, La Parisienne), and ensured that our sixty or so specialists were all playing the same tune.

While the beginnings were difficult because the learning curve was steep compared to what I was doing before, the learnings were enormous, especially from a strategic point of view. At the end of this experience, I had a much better understanding of the relationships between different components of digital marketing, and how they could be combined to achieve the same objective.

After my master's degree in marketing at IAE Toulouse, which concluded with a 6-month internship at the startup MyFeelBack, I followed my entrepreneurial instincts and plunged into freelancing. I deepened my knowledge of SEO and SEM, and above all, I learned to build websites using Wordpress. This was my main activity for over 2 years. I stopped this activity in December 2014 to go live a new adventure in Quebec, after having built about thirty small showcase or e-commerce sites. I also had the opportunity to collaborate with several renowned agencies on the construction of larger-scale sites, and to manage all the marketing for a dating site. A very formative experience, both in terms of creating and developing a business and in terms of digital marketing skills.