Freelancer profile translated to English.

Description

🏆 5 years dedicated to transforming data into actions for my clients through tailor-made tracking plans and the installation of analytics tools.

✅ Certified Mixpanel Partner (+ a visit to their San Francisco office)

🔥 8 years as Head of Growth at Swapcard

Why hire me?

I specialize in optimizing digital revenue and performance for SaaS companies (Web/Mobile) by analyzing user behavioral data.

By the end of our collaboration, you will be able to:

- Identify user actions that play a key role in improving retention and increasing revenue (aha moment)

- Optimize your conversion rate by analyzing friction points in your conversion funnels.

- Improve the effectiveness of your acquisition channels through detailed analysis of user behavior specific to each channel.

- Establish and develop your KPIs and dashboards to accurately anticipate your growth trajectory.

My skills:

- Business to KPIs:Converting your business objectives into Key Performance Indicators (KPIs)

- Data AnalysisDeveloping custom reports in the tool of your choice, for a precise and actionable view of your data

- Tracking Plan:Creating and validating personalized tracking plans, ensuring the excellence and reliability of your data.

- Training:Training on data analysis tools such as Mixpanel, Amplitude, Heap, tailored to your needs.

My references:Germinal, DataHawk, Jow, CityScoot, 15 Minutes Golf Pro, Bird Office, Swapcard, LaGrowthMachine, Mendo, LesSuperDéboucheur, GoodVest

📧 Available and responsive via: Phone, WhatsApp, Slack, and email

I respond in less than an hour, when shall we discuss it? ➡️

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

PM2
Mixpanel & CRM
SOFTWARE PUBLISHING
November 2025 - January 2026 (2 months)
Paris, France
PM2 was facing a revenue drop and a lack of visibility into app usage, making it impossible to prioritize and activate the right leads.

My mission was to structure the data and CRM:
• Implemented Mixpanel tracking to monitor key behaviors and funnels
Created acquisition, activation, revenue, and retention dashboards
Implemented Attio CRM and synchronized Mixpanel cohorts
Set up automated sequences by cohort
Result: a clear view of the funnel and more effective lead activation
Mixpanel Attio Tracking plan Data Analysis
Goodvest
Server-Side Conversion Ads Tracking
BANKING AND INSURANCE
May 2025 - September 2025 (4 months)
Paris, France
Goodvest is a platform for environmentally conscious investments (B2C).

To optimize its advertising investments, Goodvest needs to accurately measure conversions across all channels.

Need
Track conversions from Google Ads, LinkedIn Ads, Facebook Ads, Bing Ads, TikTok Ads.

Be able to send these conversions offline (retroactively) to get a real view of advertising performance and optimize campaigns.

Proposed Solution
Segment.com as a tracking hub:
Centralize all conversion events.

Ad identifier capture script:
Store parameters (gclid, fbclid, msclkid, etc.) during user visits.

Transmit these identifiers to Segment.

Set up conversions in Segment and on advertising platforms:
Map Segment events to conversion APIs (Google Offline
Conversions, Facebook CAPI, LinkedIn Conversion API, etc.).
Facebook Ads Conversion Tracking TikTok Ads
LesSuperDeboucheur
Scraping & Outbound
SOFTWARE PUBLISHING
January 2025 - June 2025 (5 months)
Paris, France
LesSuperDeboucheur is a company specializing in sanitation services in the Île-de-France region. As part of its goal for regional commercial development, the company wanted to structure and automate its new client acquisition process.

Tasks performed:
Implemented HubSpot CRM to effectively centralize and track prospects and sales opportunities.
Developed an automated workflow (N8N) to regularly scrape relevant data from Google Maps.
Automated data enrichment (emails, phone numbers) using CaptainData.
Integrated enriched data into HubSpot via N8N, ensuring centralized and up-to-date contact management.
Configured the domain and Google Workspace for sending cold emailing campaigns.
Warm-up of the email domain with MailReach to optimize deliverability.
Full setup of Lemlist, including writing and optimizing prospecting email sequences.
Implemented Minari.Al to automate and optimize cold outreach campaigns.

Skills utilized:
CRM: HubSpot
Automation: N8N, CaptainData
Data scraping and enrichment
Email marketing: Google Workspace, MailReach, Lemlist
Automated phone prospecting: Minari.Al
Hubspot Web Scraping n8n