Freelancer profile translated to English.
Back to original languageAbout Robin
I build CRM and email marketing systems that scale with automation, AI integration, and data-driven strategy. From concept to implementation. International. Measurable.
Measurable Results:
- 23% revenue increase at Lands' End through strategic email automation with AI integration
- International Klaviyo rollout in 17 countries at Posterlounge
- Development of transparent reporting, forecasts, and performance management
14+ years of experience in CRM and email marketing. Specializations: Klaviyo, Oracle Responsys, Emarsys. International coordination Europe & USA.
What sets me apart:
I combine technical depth with strategic thinking and change management – and deliver results, not just concepts.
Understand and manage APIs, data structures, and automations without getting bogged down in code
From reactive marketing to automated customer journeys with measurable performance
Bringing teams along instead of overwhelming them – structured, stable, human
Who I work for:
- E-commerce companies
that are not fully leveraging Klaviyo or want to scale internationally
- Marketing leaders who want to strategically use AI and need measurable performance
- Companies in transformation seeking guidance at the intersection of Tech/Business/Human
My Approach:
Not faster, but smarter. Not the shine, but the substance. Not overwhelming, but including.
Peacock among penguins. Lateral thinker. Career changer. Bridge builder.
Project-based or interim. Remote or on-site. International.
German
Native or bilingual
English
Fluent
Can work on-site
Nonnweiler (up to 50km)
Experience
- Lands' End GmbHEU Senior Platform Specialist (Oracle)E-COMMERCESeptember 2021 - November 2024 (3 years and 2 months)Merzig, GermanyHighlights & Achievements:Development of new email and automation strategies based on customer behavior and AI componentsDevelopment of a daily forecast framework for all markets for planning morning and evening campaigns, including contingency scenarios for deviations in performance or inventory.
- Posterlounge GmbHSenior CRM ManagerE-COMMERCEDecember 2024 - May 2025 (5 months)Leipzig, GermanyHighlights & Achievements:
- Development of a scalable CRM structure for 17 European markets
- Introduction and implementation of Klaviyo as an automation platform
- Development of data-driven email flows, performance analyses, and optimization measures
- Combination of strategic foresight and technical implementation competence
- Close, solution-oriented collaboration with internal stakeholders and management
Posterlounge was more than a workplace for me – it was the place where strategy, creativity, and technical attention to detail became a common language. And I was fortunate to be part of a great team that lived this language every day. - Lands' End GmbHSenior Direct Marketing Specialist EuropeApril 2018 - September 2021 (3 years and 5 months)Led European email marketing (DE, UK, FR) with successful team leadership. Managed campaign planning, forecasting, reporting & segment analysis.
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Education
- Training as a Media Designer for Digital and Print Media2022Ausbildung Mediengestalter für Digital & Printmedien
- EngineeringTechnical College for Metal Technology2001Ingenieurswesen