Freelancer profile translated to English.

Description

I support SMEs, scale-ups, and groups undergoing transformation with high-stakes financial and general management missions: rapid growth, structuring, financing, performance steering, and governance.

My background combines:

10+ years of financial management in demanding environments (international group, multi-site, international).
Experience as a founder-director, with a comprehensive business vision (strategy, execution, teams, cash).

Typical intervention contexts:

Uncontrolled growth, lack of financial visibility.
Need to structure a Finance function (reporting, processes, tools).
Cash flow tensions, working capital under pressure, sensitive banking relationships.
Preparation for fundraising, refinancing, or scaling up.
Absence or temporary replacement of a CFO / CEO.
Finance function too "accounting-focused", need for a business partner to the CEO.

What I bring concretely:

Implementation of clear, decision-oriented reporting (budget, forecast, cash, KPIs).
Steering of cash, working capital, and financing.
Structuring of Finance / Ops teams.
Direct support for strategic decision-making.
Ability to intervene quickly with a leadership approach.

Some benchmarks:

Former Group Finance Director (international environment, high growth).
Founder and President of a company that grew from 0 to 8 locations.
Accustomed to environments with time, cash, and human challenges.

I work equally well on short and intensive missions (diagnostics, crisis, transition) as on multi-month engagements, in close collaboration with management and shareholders.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

WEKARE
President / CFO and Founder
REAL ESTATE
May 2021 - November 2025 (4 years and 6 months)
Paris, France
• Create and model an innovative concept in the Space As A Service industry: Profitability of centers achieved in 6 months.
• Structure 2 fundraising rounds: Seed €750k in equity then Series A €2.4M mix of equity and debt.
• Structure the company's development: opening of 8 profit centers to reach €1M in revenue.
• Develop the company's commercial strategy from lead acquisition to customer satisfaction: NPS of 63, indicating strong loyalty and active recommendation.
• Manage all company stakeholders: 23 shareholders, 200 members.
• Recruit and manage a team of 4 employees and external service providers.
FP&A Business Plan Automation Fundraising Project Management
AUCHAN RETAIL SENEGAL
Finance and Performance Director
RETAIL (LARGE RETAILERS)
May 2016 - January 2021 (4 years and 8 months)
Dakar, Senegal
• Structure and lead a team of 50 employees and create a business management committee: Finance, Management Control, Legal and Tax, Economic Security and Safety, Internal Control, and Indirect Purchasing.
• Steer the company's expansion from 4 to 33 stores in 5 years: annual revenue growth from €20M to €160M.
• Develop and execute the commercial strategy within the country management committee: 2nd most popular food retailer in Africa (Africa's best brand 2020).
• Structure finance and management tools, reporting, and budgeting process: positive EBITDA in 5 years of operation.
• Structure the acquisition of a competitor brand (9 stores): 35% increase in customer traffic one year after the rebranding.
• Create internal control processes through risk mapping.
Management Control Inventory Management Team Management Internal Control Budget Management
AUCHAN RETAIL FRANCE
National Coordinator for Supermarket Management Control
RETAIL (LARGE RETAILERS)
January 2015 - January 2016 (1 year)
Jouy-en-Josas, France
• Monitor the consolidated performance of 250 supermarkets and €3 billion in revenue.
• Oversee the budgeting process: framing note to maintain global balance.
• Participate in studies for partnership or strategic alliance projects for the brand.