Robin C.

Product Designer (UX/UI)responsible for the design of aunified internal SaaS for MWM**, aiming to **centralize all internal toolsof the company andstreamline information flowbetween teams. This complex and ambitious project replaced several existing intranets, integratingcustom features for each business teamwhilesimplifying access to strategic datafrom MWM apps.

Skills utilized:

•UX research(user interviews, persona definition, card sorting, ...) to identify real business needs and design an experience centered on actual usage

• UX/UIBenchmarkingto identify market best practices and inform ergonomic and functional choices

•User journey definitionto map interactions

•Wireframesto quickly test concepts and gather user feedback

•Creation of a visual identityto give the product graphic consistency and strengthen internal buy-in

•Implementation of a Design Systemto ensure consistency and accelerate iterations

•Mockups and interactive prototypes (Figma)with integrated specs to validate designs and ensure seamless handover to the tech team

• RegularUser testingto measure understanding and identify friction points

•Data-driven approach(Hotjar, analytics) to prioritize evolutions based on real user behavior

• **Close collaboration with all company teams**: Product Managers, User Acquisition, Monetization, Machine Learning, Marketing, Data Analysts, Developers, CEO, COO

RESULTS

+35% daily connections

+25% average session duration

+30% retention rate

90% of employees find the platform more intuitive and pleasant than previous tools

Product Designer (UX/UI)for the creation of aB2B SaaSformobile app publishingallowingMWMtosupport app studios and publishersin growing their products. **The platform centralizes the entire process**: registration, information input for app audit, partnership validation, then access to a real-time performance monitoring dashboard.

•Benchmarkingto identify market best practices and inform ergonomic and functional choices

•User flowsto map interactions and anticipate friction points

•Wireframesto quickly test concepts and gather feedback

•Creation of a visual identityto give the product graphic consistency and strengthen product credibility

•Implementation of a Design Systemto ensure consistency, accelerate iterations, and facilitate product team work

•Mockups and interactive prototypes (Figma)with integrated specs to validate designs and ensure seamless handover to the tech team

• Close collaboration with the publishing team and developers

RESULTS

+200 app studios/publishers registered in a few months

Good customer satisfaction

Product Designer (UX/UI) role for the launch of an MVP (B2C SaaS)for **AI-powered audio track separation**:

I conducteduser researchby recruiting 20 participants to validate our target audience and build a primary persona.

In parallel,benchmarkingandcompetitive analysisidentified product opportunities.

These insights were used to **define a clear product strategy**: positioning, key features, and business model.

I then designed the **user journeys**, created **user-tested wireframes**, and defined a consistent visual identity.

A lightweightDesign Systemwas implemented tofacilitate iterationsin both design and development.

I designedinteractive prototypes on Figma**, and adopted a **data-driven approachfor effective iteration.

All in closecollaborationwith the development, machine learning, marketing, and product teams.

RESULTS

- V1: Average activation rate / good conversion rate / positive user feedback

- V2:+30% activation/ sharp increase in subscriptions / positive user feedback