Freelancer profile translated to English.

Description

As a **B2B Marketing Expert**, my mission is to design and execute performance-oriented Demand Generation strategies, with a particular focus on generating qualified leads and building solid sales pipelines.

My approach is based on a deep understanding of our buyer personas (monitoring, research, field feedback), which allows me to craft impactful messages tailored to the needs of each target.

👉 On the paid media side, I manage and optimize multi-channel campaigns (Google Ads, LinkedIn Ads). On LinkedIn, I implement advanced formats such as Message Ads and Thought Leader Ads, to combine performance and brand awareness, while positioning our internal experts as industry leaders.

👉 On the inbound side, I deploy high-value content strategies: downloadable resources, articles, webinars, and events (online/offline), which nurture the decision-making cycle and strengthen brand credibility.

👉 I also orchestrate marketing automation (nurturing workflows, scoring, personalized sequences) to maintain constant contact with prospects and maximize conversions.

Every action is data-driven: KPI tracking, conversion rate analysis, and continuous iteration to optimize ROI. Finally, I coordinate various service providers (graphic designers, copywriters, agencies) to ensure the consistency and effectiveness of all marketing initiatives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

MyReport
Marketing Manager | Lead Gen | Inbound Specialist
August 2024 - Today (1 year and 10 months)
Paris, France
One of my key missions is to deploy an inbound marketing-focused content strategy, producing resources that bring real added value to our audiences. I also implement and host webinars and physical events to enhance our brand visibility while engaging our prospects.
The performance of each action is closely analyzed: I track KPIs and conversion rates to identify areas for improvement and optimize our campaigns accordingly. Finally, I coordinate various service providers, whether they are graphic designers, copywriters, or media agencies, to ensure the consistency and effectiveness of our initiatives.
SEA Thought leader ads content manager Lead nurturing SEO
Isabel Group
Digital Marketing Specialist
September 2022 - August 2024 (1 year and 11 months)
I work closely with other members of the marketing team to develop and implement effective online advertising campaigns, as well as create engaging and relevant content for Clearnox's target audiences.
Clearnox (Isabel Group)
Digital Marketing Specialist
September 2022 - August 2024 (1 year and 11 months)
Paris, France
Furthermore, I am also responsible for planning and organizing events such as webinars, conferences, and trade shows. I strive to propose innovative and creative events that allow Clearnox to stand out from the competition and attract new clients.
effective, and by working closely with other team members to achieve our growth and development objectives.