Freelancer profile translated to English.

Description

Marketing expert with 11 years of experience in market research (Circana) followed by 5 years as an independent consultant and trainer.

👉 I designed a training course called "Marketing Culture".

It allows you to learn the fundamentals of marketing through current events and the history of iconic brands.

This training is intended for:

🔹 Companies (OPCO funding possible)

🔹 Business schools and universities

🔹 Training organizations

The use of concrete and recent case studies of well-known brands makes this training accessible and instructive for all levels of marketing, from beginner to advanced.

This marketing culture allows learners to develop their critical thinking. A skill that will become increasingly important with the rise of artificial intelligence.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km), Strasbourg (up to 50km)

Indépendant
Marketing Trainer
EDUCATION AND E-LEARNING
September 2021 - Today (4 years and 9 months)
Paris, France
I advise and train on the following topics: market research, marketing strategy, brand strategy, digital marketing, communication, business development. Non-exhaustive list.

Familiar with business schools, I regularly intervene as:
🔹 Marketing Lecturer (Year 1 to Year 2 Master's)
🔹 Learner Coach and Tutor
🔹 Exam Creator
🔹 Grader
🔹 Jury Member
🔹 VAE (Validation of Acquired Experience) Advisor
Marketing Strategy Pedagogy Coaching Digital Communication Digital Marketing Strategy
Link'Elles
Mentor for Entrepreneurs and Sponsorship Lead (Volunteer)
CIVIC AND SOCIAL ORGANIZATIONS
October 2023 - Today (2 years and 8 months)
Paris, France
Association dedicated to female entrepreneurship
Support for women entrepreneurs on their strategy
Marketing and Sales
Management of the sponsorship team
Partnerships Sponsorship Mentoring Coaching Business Creation
Circana
Marketing Consultant
CONSULTING AND AUDITS
March 2011 - January 2022 (10 years and 10 months)
Puteaux, France
Marketing consulting for major brands in food, cleaning products, cosmetics, sports footwear, and toys.
Retail Marketing Marketing Studies Marketing Analytics Market Research Marketing Strategy