Freelancer profile translated to English.
Back to original languageAbout Robin
- MARKETING: market analysis (FR but also US, UK and DE), brand image and platform, brand awareness
- BUSINESS DEVELOPMENT: creation of value-added products and services, product portfolio management, commercial animation policy
- ACQUISITION: acquisition and growth hacking strategies with free and paid levers (SEA, SEO, social paid, influence, affiliation, programmatic, partnerships, emailing, native ads, web push, content marketing...), omnichannel vision
- CONVERSION: desktop and mobile customer experience, customer journeys, web projects, merchandising, product catalog
- LOYALTY: customer knowledge, segmentation and value, satisfaction, CRM (automated or not scenarios, multi-channel), customer relations
- TRANSVERSE: Analytics, A/B testing, Reporting
In addition to these skills, here are the notable points of my profile:
- Management experience (up to 7 people), team structuring, processes and productivity
- P&L management with online / offline and branding / performance budgets as well as license and discount budgets.
- Experienced in intrapreneurial experiences and agile methods
(scrum, kanban...).
- Numerous relationships with other company departments (IT, Data, Customer Service, Logistics, Finance, Legal...) and with the executive committee.
- Wide range of mastered tools + certifications
- Significant expertise in large-scale project management (implementation of segmentation, CRM tools, loyalty programs, PIM/DAM, delivery or payment methods...)
- Management of external partners and media relations
Speaker, trainer, and lecturer on digital topics
- Recommendations available upon request (managers, employees, or partners)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ChefclubE-commerce DirectorAugust 2021 - Today (4 years and 10 months)Paris, FranceChefclub was launched in 2016 in Paris by 3 brothers who wanted to bring everyone together in the kitchen. Everyone? Literally everyone: beginners, enthusiasts, experts, women, men, teenagers, kids. Thanks to the free distribution of high-quality recipe videos and an innovative positioning between cooking and entertainment, the brand has been growing fast worldwide : over 2 billion views each month and 100 million followers across social networks. We create fun, inspirational, and approachable content, products and services : Content + Community + Commerce-model/ at work. Team of 7 people : acquisition, conversion, retention, customer service
- Le Slip FrançaisHead of E-commerce (Acquisition, Loyalty)February 2020 - August 2021 (1 year and 6 months)Paris, France- Management of 6 people (organization, skill development, productivity)- Budget: topline, online and offline expenses, discount and tool licenses- Branding and performance strategy, management of the commercial calendar- Acquisition: paid and free levers (SEA, SEO, social paid, influence, affiliation, programmatic, partnerships, emailing, native ads, web push, content marketing...)- UX/UI/Conversion: web projects and CVR optimization, A/B testing- Onsite: merchandising and product catalog, PIM/DAM- Analytics and reporting- Loyalty: CRM, customer value and cohorts, customer satisfaction, segmentation...
- Le Slip FrançaisSenior E-commerce Manager (Conversion and Loyalty)April 2019 - January 2020 (9 months)Île-de-France, France
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Education
- DESMA (Higher Education Diploma in Management), Marketing Specialization, Minor in Consulting, Marketing Specialization, Minor in ConsultingGrenoble Ecole de Management - Grenoble Graduate School of Business2011DESMA (Diplôme d'Etudes Supérieures en Management), Spécialisation Marketing, mineur en Conseil, Spécialisation Marketing, mineur en Conseil
- Exchange programHanken Svenska handelshögskolan2011Exchange program