About Robin
I help businesses generate more leads, more sales and better returns from Meta (Facebook & Instagram), Google and TikTok Ads.
With over 16 years' experience in paid media, I've managed campaigns generating more than £30 million in revenue across the UK and US, working with businesses ranging from ambitious startups to household names including Boots, Clinique, Allianz and Mount Gay Rum.
My approach goes beyond campaign management. I help businesses build the right strategy, account structure, tracking and creative testing framework to maximise profitability and scale efficiently.
Whether you're an eCommerce brand looking to improve ROAS or a lead generation business wanting lower acquisition costs, I provide senior-level expertise without the overhead of a large agency.
My expertise includes:
• Meta (Facebook & Instagram) Advertising
• Google Ads (Search, Shopping & Performance Max)
• TikTok Advertising
• eCommerce Growth Strategy
• Lead Generation Campaigns
• Tracking & Attribution (GA4, GTM & Conversion API)
• Account Audits & Performance Optimisation
• White-label Paid Media for Agencies
I've worked with advertising budgets ranging from a few thousand pounds per month to £500,000+ monthly spend, helping clients scale profitably through data-driven decision making and creative strategy.
If you're looking for a paid media specialist who focuses on business growth rather than vanity metrics, I'd be happy to discuss your project.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BootsPaid Media BuyerPHARMACEUTICALS INDUSTRYNovember 2021 - February 2022 (4 months)London, United KingdomMarketing Funnels, Instagram Marketing, Facebook Marketing.
- Mount Gay Rum (Remy-Cointreau)Paid Media BuyerWINE AND SPIRITSMay 2020 - December 2022 (2 years and 8 months)London, United KingdomTikTok Marketing, Marketing Funnels, A/B Testing, Brand Marketing, Conversion Rate Optimisation (CRO), Facebook Marketing, Instagram Marketing, Paid Social, Pay-per-click Advertising (PPC), Remarketing, Retargeting, Strategic Marketing, Performance Marketing
- Emma HardiePaid Media BuyerFASHION AND COSMETICSMarch 2020 - December 2022 (2 years and 10 months)Rickmansworth, United KingdomTikTok Marketing, Chatbot Marketing, Marketing Funnels, A/B Testing, Facebook Marketing, Growth Marketing, Instagram Marketing, Paid Social, Remarketing, Retargeting
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Education
- Facebook Certified Media Buying ProfessionalMets2020Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing. The Meta Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on the Facebook app, Instagram and Messenger.