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Rabah KebbiRK

Rabah Kebbi

Commercial & Marketing Director

€550/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rabah

Commercial Director and consultant in commercial performance through artificial intelligence, no-code, and Pipedrive optimization and personalization.

Specialist in B2B sales and optimization of commercial strategies, with 20 years of experience in the banking, finance, insurance, education, IT services, consulting, and training sectors. I help companies define and implement their commercial strategy, using AI, No-code, and CRMs like Pipedrive.

What I can offer you:
  • Sales Training: Improve your teams' skills.
  • Interim Sales Director: Continuity and optimization of your strategy.
  • Process Optimization: Custom automation via CRM and No-code.
  • AI Utilization: Strategic data-driven decisions.
  • Pipedrive and ChatGPT Training: Practical training for concrete results.
Key Experiences
  • Inetum: Market Director for Crédit Agricole, managing a Business Unit of €12M in revenue, supervising 100 consultants.
  • Softeam: Senior Account Manager, projects for BNP Paribas and Crédit Agricole.
  • Magelia: Founding Partner, design of EDU-Commerce and obtaining ANVAR funding.
Education and certifications
  • Masters in Marketing and Commercial Management – ICN Business School
  • Master's in Economic Sciences – Nancy 2
  • Growth Hacking Certification – Growth Tribe
  • Digital Strategy and IS – 26 Academy
Why work with me?
My expertise in IT, training, key accounts, digital, AI, and No-code makes me an ideal partner to transform your commercial processes.

Contact me to optimize your processes and boost your business!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • The Information Lab
    Trainer
    DIGITAL AND IT
    February 2024 - February 2024
    Paris, France
    Training the team as part of the key account referencing strategy
    Sales Strategy Training
  • PictureSchool
    Commercial & Marketing Consultant
    EDUCATION AND E-LEARNING
    December 2023 - Today (2 years and 7 months)
    Paris, France
    Assisting partners in developing their market fit with market positioning, personas, and JTBD analysis, as well as operational strategy and planning of the commercial and marketing plan
    Marketing Business Strategy Sales Strategy Positioning Strategy Business Strategy buyer persona
  • L'École Multimédia
    Interim Sales Director
    EDUCATION AND E-LEARNING
    May 2022 - Today (4 years and 3 months)
    Paris, France
    . Managing a sales team of 8 people in B2B and B2C training sales (apprenticeship, continuing education, initial training) from Bachelor 1 to Master 2;
    . Assisting general management in the analysis, audit, and restructuring of the entire sales process;
    . Member of the management committee;
    . Reorganization of sales teams;
    . Recruitment of sales representatives;
    . Implementation of a learner onboarding conversion funnel in compliance with Qualiopi;
    . Implementation of an apprenticeship contract placement conversion funnel in compliance with Qualiopi;
    . Automation of many tasks to save time in lead processing, learner registration, and apprenticeship contract signing;
    . Implementation of a tutor appointment process with reporting;
    . Implementation of an opportunity qualification process;
    . Automation of apprenticeship contract creation;
    . Implementation of a new placement test management system;
    . Participation in events (Open Days, Job Fairs, Exhibitions);
    . Training teams on the use of Pipedrive and Jotform;
    . Implementation of sales activity monitoring dashboards;
    . Presentation of a sales action plan;
    . Conducting a workshop with the pedagogy team;
    . Co-creation of the 23.24 training calendar with the pedagogical manager and general management;
    . Implementation and deployment of a stack composed of a CRM (Pipedrive), a CTI (AirCall), an online form management application (JotForm), and marginal use of Zapier, Make.
    growth Growth hacking Pipedrive Aircall Jotform Zapier Make Growth marketing

Reviews

5.0

Out of 1 rating

A

Admin

The Information Lab

Reviewed on 2/8/2024

We called on Rabah for a half-day coaching session with our sales team to teach them the basics of key account referencing. This session was a success, and Rabah was attentive and responsive beforehand regarding our needs and the preparation of the session. Thank you, Rabah!

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Education

  • Master 2 (M2), Marketing and Commercial Management of Products
    ICN Business School
    Master 2 (M2), Marketing et Gestion Commerciale des Produits
  • Master's in Economic Sciences, Economic Sciences - Industrial Strategy
    Faculty of Law, Economic Sciences and Management of Nancy
    Master en Sciences Economiques, Sciences Economiques - Stratégie Industrielle

Skill set (66)

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