Freelancer profile translated to English.
Back to original languageAbout Roberto
Over a decade of experience in creating and managing direct response advertising campaigns. I specialize in optimizing the entire sales funnel, from ad click to final conversion. I have a deep understanding of native advertising and Facebook Ads, and I have successfully trained and led media buying teams.
My approach is based on a combination of data analysis, creativity, and customized strategies for each client, ensuring measurable results and a solid return on investment. I can help you launch your new campaign from scratch or help you optimize your current campaigns.
If you are looking for a collaboration that transforms your goals into tangible results, my meticulous and results-oriented work style is the ideal choice.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 10km)
Experience
- Aportamedia Ltd.DirectorMarch 2016 - Today (10 years and 3 months)Londres, United KingdomDo you have a cool product or service?• Experience with testing and optimizations throughout the customer journey (ad creative, ad placement, landing page, conversion rate, post-conversion relationship, lifetime value, A/B, and multivariate testing).• Creating advanced biddable media plans to drive great content discoverability and conversion at the lowest cost per acquisition.• Launching PPC campaigns across high-performing online channels and testing the top market strategies.• Developing your product or service into a successful performance marketing offer. About my professional experience:• Ideated, executed, and scaled 1000+ direct response PPC campaigns (worldwide).• Designed and executed successful Go-to-Market and bid strategies.• Established processes and protocols for campaign measurement to optimize results and minimize human errors.• Built tailor made platform and tracking system to better measure the direct response campaign KPI's and track the goals.• Worked with 70+ advertising networks and DSPs, launching CPC direct response campaigns in different platforms: Native, GDA, SEM, YouTube, Facebook, Instagram.• Analysed online-to-offline contribution and cross-channel impact in campaigns.• Recruited, trained, and managed the media buying team.• Worked with Compliance and Legal teams of different advertising publishers and platforms to launch specific campaigns.
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Education
- Business EnglishRegent's University London2012Business English
- Bachelor of Commerce, International Business, Marketing, Strategic and Operations ManagementUniversity College Dublin2010Bachelor of Commerce, International Business, Marketing, Strategic and Operations Management