Description

Senior Digital Marketing Specialist with solid experience in consultancy, automotive, and tire distribution industries. Skilled in driving end-to-end digital strategies, from PPC management and social media to budgeting, reporting, and forecasting. Proven track record of delivering measurable results, balancing analytical precision with creative execution. Highly independent, reliable, and trusted to manage complex projects from concept to completion.

Languages

English
Native or bilingual
German
Basic
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Yokohama TWS
Senior Digital Marketing Specialist | Digital Marketing
July 2025 - Today (11 months)
Tivoli, RM, Italy
Responsible of all Mitas digital activities and touchpoints:
• Web and Content Management
• Social Media Management of official brand accounts
• Advertising Campaigns Management
• SEO activities coordinator
• Analytics and Tag Management
• ChatBot and CRM coordinator
• Budgeting and reporting of main activities
Google Tag Manager Web analytics
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Digital Marketing Specialist
September 2021 - March 2025 (3 years and 6 months)
• Clients portfolio: STELLANTIS, IVECO, Bridgestone, Triumph Motorcycles, Reply Group, ThalesAlenia Space, Acea Group
• Digital Advertising Specialist: Campaign management (SEA, Display, Retargeting, PMax, Lead Ads) of Biddable (Google, Bing and Aamazon) and Social platforms (Meta, Linkedin, X and Tikok) Budgeting and reporting of main KPIs, from ADV to Website Traffic (GA4 and Adobe Analytics sources) Online Reputation activities (Partoo Presence + Google My Business management) Ticket management and technical support Query languages (AWS, QlikView) and marketing automation (CRM and DEM) Stakeholder management Pianificazione, definizione del budget e previsioni, Project Management e +1 competenza