Roberto Díaz Samper

Leadership of international accounts and coordination of multidisciplinary teams (dev, content, product). Design of visibility frameworks in AI Search and citation strategies in generative answers. Implementation of Prompt Testing protocols to monitor brand presence and entity consistency. Management of technical SEO roadmaps and executive reporting. Sectors: SaaS, Technology, Fintech, EdTech, Health, and Digital Services.

Advanced technical audits (crawling, indexing, and Core Web Vitals). Execution of complex web migrations ensuring organic traffic integrity. Application of AI for semantic analysis and optimization of entity consistency for Google AI Overviews. International and local multi-location SEO strategy. Sectors: eCommerce (Retail & Fashion), Marketplace, Finance, Insurance, Tourism, and Health.

Resolution of critical crawling and indexing problems using JavaScript SEO. Implementation of international SEO architectures through advanced hreflang tag management. Development of local SEO strategies and brand authority. Real Estate, Aesthetic Medicine, Restaurants, and Leisure.