Roberto Criado

At the client's request, something outside the traditional e-commerce (graphically speaking) was sought. A store, yes, but one that conveys the company's firm commitment to ecological and sustainable production, simple and elegant.

A clean, colorful, friendly, and fun image is intended. The challenge is that, in addition to this, it conveys truth and professionalism. I opt for illustrations that are very descriptive and contribute all of the above. The result is a modern and clean website, almost playful, but which shows work in both UX and UI, thought out and executed with care.

Personal project based on the premise of creating a Marketplace in the food sector that meets the needs of a province that generates high-quality products and does not have a properly developed sales platform.

Clear, direct interface designed for an age group that is likely not expert in internet use. UX research to identify flaws in the competition, generating our foundations from them and adding all kinds of improvements.

To this work, the management panel available to each seller is added. Even more emphasis is placed on creating an intuitive workspace that practically guides the user through the different processes and tasks that the tool consists of.