Freelancer profile translated to English.

Description

I consider myself passionate about creating visual communication strategies that strengthen brand identity and connect emotionally with audiences. With experience in managing cross-functional teams in the development of corporate identities, multichannel campaigns, and creative project management. Special attention to innovative design, coherent narrative, and market analysis to build results-oriented strategies.

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

FZ — Marketing Operations & Procurement Support
Independent Consultant in Brand Strategy and Digital Operations
TELECOMMUNICATIONS
May 2026 - Today (3 months)
Ciudad de México, Mexico
Development of value proposition and verbal identity from scratch, through workshops and interviews with founders, complemented by market benchmarking. Implementation of WhatsApp Business to strengthen customer service. Project currently in the strategic definition stage, laying the foundation for the company's brand and tone of voice for the first time.
Communication Strategy Digital Marketing Branding & Identity Funnel Marketing Customer Experience
Equal Swimwear - E-commerce
Brand Designer
E-COMMERCE
January 2026 - June 2026 (5 months)
Ciudad de México, Mexico
Senior brand designer for Equal Swimwear, a premium swimwear brand with a 'Signal, don't shout' philosophy. I lead the integral visual strategy: elevated the campaign color palette to a luxury level (references Vilebrequin and Orlebar Brown), developed an AI-assisted image production workflow (Flux Kontext, Magnific AI, Midjourney, Photoshop), and conducted feasibility diagnostics for paid media on Meta, Google Shopping, TikTok, and Shopify, compiled in a brand report. Identified the absence of social proof as the main conversion barrier and the lack of lifestyle/water context as a structural gap requiring a dedicated shooting.
Digital Marketing Communication Strategy Branding & Identity Graphic Design Creative Copywriting
PRIVALIA MÉXICO (Veepee Group / Grupo Axo)
Head of Visual & Brand Communication (Brand, Growth & UX)
August 2016 - March 2025 (8 years and 7 months)
Monthly unique users: +270,000 Responsible for the integral strategy of brand, communication, UX, and revenue across App, Web, CRM, Paid Media, Social, and OOH.

Be the first to recommend Roberto

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

BACHELOR'S DEGREE IN GRAPHIC DESIGN
Universidad Tecnológica de México
2001
LICENCIATURA EN DISEÑO GRÁFICO

Roberto B.

Expert of Visual & Brand Communication

About Roberto

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories