Freelancer profile translated to English.
Back to original languageAbout Roberto
Your potential clients are looking for you right now. But can they find you on Google, on AI search engines?
And do they take action on your site?
Most websites fail on one of these two points:
- Visibility in search engines and AI
- Visitor to client conversion.
👉 I work on both to ensure your potential clients find you AND then take action.
1 - COPYWRITING + SEO/GEO
The problem is that generally:
- Acopywritingspecialist writes to persuade.
- AnSEO writingspecialist writes for Google.
And neither optimizes for the AI that increasingly serve as search engines for your clients (ChatGPT, Perplexity, or Gemini).
👉 I write content calibrated to convert and make you visible in search engines and AI responses.
In my work as anSEO/GEO content creator(Search Engine Optimization + Generative Engine Optimization), I focus on:
✔️ Showcase website pages & landing pages
✔️ E-commerce product pages
✔️ Blog posts
2 - LOCAL SEO
If your clients are near you, it's crucial that your business appearsbeforeyour local competitors.
Especially since Google gives prime placement to local businesses at the top of search results (the "local pack").
👉 I optimize your local visibility so your potential clients find you before your competitors.
For **Local SEO**, I focus on:
✔️ Google Business Profile
✔️ Your website pages with local focus
✔️ Optimization of local levers
WHAT SETS ME APART
- Long-term projects, major clients
- 4 years ofcopywriting & SEOfor Michelin
- +185,000 e-commerce conversions
- Trilingual French / English / Italian
- +18 years of experience in digital marketing and content
Let's talk about your project!
Roberto
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- MichelinSEO CopywriterAUTOMOBILEMarch 2021 - Today (5 years and 2 months)SEO Copywriter: writing numerous advice articles (car, motorcycle, bike, agriculture) - iconographic research - SEO optimization - sales copy writing.
- Ménelet & FilsSEO / CopywritingCIVIL ENGINEERINGDecember 2020 - February 2021 (2 months)SEO and writing of all texts (Copywriting).
- Trilogue NewsSEO Optimization and Digital Strategy ConsultingPRESS AND MEDIAOctober 2020 - May 2021 (7 months)Website audit, SEO optimizations, consulting to grow audience, training.
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Education
- DU Digital Product Designer and ProducerUniversity of Saint Quentin en Yvelines1997- Création et optimisation de sites web - Conception et réalisation de contenus digitaux - Graphisme - Vidéo
Certifications
- Wordpress CertificationSkillValue2019
- SEO CertificationSkillValue2019