Freelancer profile translated to English.

Description

Google Ads has been my craft for 10 years: setup, restructuring, and ongoing optimization of Search, Shopping, Performance Max, and Demand Gen campaigns — plus clean tracking (GTM/GA4), without which any optimization is flying blind.

Most recently 16 months as an Account Strategist for Google (vendor): around 1,200 managed ad accounts, multi-million dollar budgets, internal Google tools and training — first-hand best practices.

My background as a copywriter (including Kolle Rebbe, Red Bull Creative, Heimat) makes the difference where accounts usually lose: in ad copy and landing pages. Plus AI Search expertise (GEO/AEO): visibility in AI Overviews and ChatGPT before your competitors do.

Reference results: ROAS 1.8 → 6.2 in 6 weeks (E-commerce) · Cost-per-lead -50% with better lead quality (B2B) · local practice fully booked in 3 months.

I work in the Google-certified collective sea-gute-freelancer.de — specialist depth without agency overhead. Start anytime, remote, nationwide in Germany, Austria, and Switzerland.

Risk-free start: free express audit of your Google Ads account in 48 hours.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelancer
Self-Employed Google Ads Specialist & Copywriter
April 2024 - Today (2 years and 3 months)
Berlin, Germany
– Performance campaigns for SMEs, e-commerce, and healthcare: Search, Shopping, Performance Max, Demand Gen
– Conversion tracking setups with Google Tag Manager and GA4, Merchant Center optimization
– Results include: ROAS 1.8 → 6.2 in 6 weeks (E-commerce)
· Cost-per-lead -50% with higher lead quality (B2B)
· local practice fully booked in 3 months AI Search strategy (GEO/AEO)
Teleperformance Germany
Google Ads Account Strategist
February 2025 - May 2026 (1 year and 3 months)
– Consulting and growth management for approx. 1,200 Google Ads accounts (SMEs, DACH market)
– Co-responsibility for multi-million dollar advertising budgets: optimization and scaling recommendations directly in the accounts
– Daily work with internal Google tools and systems, ongoing Google training and certifications
– First-hand best practices, auction mechanics, and account health logic from Google
Ressourcenmangel GmbH
Senior Copywriter
June 2021 - January 2024 (2 years and 7 months)
Berlin, Germany
– Concept development and copywriting for B2B and B2C campaigns across all channels; focus on digital formats and performance copy