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Robert M.RM

Robert M.

Supermalter

Meta Ads | Google Ads | HubSpot | AI Automation

€425/day
6 projects
München, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Robert

I support you in generating predictable leads with performance marketing (e.g., Meta Ads, Google Ads) and automating recurring tasks. Focus: clean structure, measurable tracking, and scalable processes – from ad to close.

I usually start with a brief audit and set up a truly measurable system: UTM concept, events/conversions, KPI logic, and clear reporting/dashboards (leads, CPL/CPA, conversion rate, pipeline impact). I then continuously optimize: creatives/hooks, target audiences, budget logic, and landing page fit.

On the process side, I set up HubSpot CRM as the 'Single Source of Truth' (pipelines, properties, lead status, tasks) and automate workflows via Zapier or Make / Webhooks: lead routing, appointment & offer workflows, follow-up sequences, notifications, and retention.

Additionally, I structure content and campaign workflows in Notion.

Example Projects
Discovery / Audit (Fixed Price): €249
60–90 min call + brief written action plan (next steps, priorities, effort)

Mini Implementation (1–2 days): €400–€850
e.g., Zapier/Make workflow, lead routing to HubSpot CRM, automated follow-ups, tagging/segmentation, small funnel/landing page adjustment

Kickstart Package (3–5 days): €1,250–€1,950
Clearly defined project scope with implementation + brief final documentation / handover

👉 Let's implement your next project together: HubSpot CRM, Zapier / Make Automations, Lead Generation, Follow-ups/Retention, Meta Ads & AI Automation.
  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
München (up to 50km), Stuttgart (up to 50km)

Experience

  • L'Express Franchise
    Malt logoOn Malt
    Performance Marketing & Lead Generation Consultant – Franchise Portfolio
    DIGITAL AND IT
    June 2026 - June 2026
    München, Germany
    - Planning, implementation, and optimization of Meta Ads and LinkedIn Ads
    - Development of target audience-specific lead generation strategies
    - Setup of Lead Ads, Instant Forms, and LinkedIn Message Ads
    - Target audience analysis, ICP definition, and audience segmentation
    - Creation and testing of ad copy, hooks, headlines, and CTAs
    - KPI-based optimization of CTR, CPC, CPL, and lead quality
    - A/B testing of target audiences, creatives, forms, and landing pages
    - Consulting on conversion optimization and lead funnels
    - Management of multiple campaigns and accounts for international franchise brands
    Meta Ads Performance Marketing LinkedIn Ads Lead generation CRO
  • Wunderknaben Kommunikation GmbH
    Malt logoOn Malt
    Meta Business Suite Setup and Campaign Optimization
    DIGITAL AND IT
    March 2026 - May 2026 (1 month)
    - Audit of Meta Business Manager and Ads Manager
    - Campaign optimization
    - Ad creation
    - Reporting, lead analysis, form optimization
    Meta Business Manager Meta Ads KPI Analysis Data Analysis Digital Marketing
  • TAKKT Industrial & Packaging GmbH
    Malt logoOn Malt
    Webshop Search & Navigation Optimization (Algolia) - Roadmap & Implementation
    E-COMMERCE
    March 2026 - July 2026 (4 months)
    • Optimized Algolia Search & Product Discovery in e-commerce
    • Improved search relevance, filters, and sorting
    • Rolled out index and replica setups for multiple markets
    • Accompanied search QA, testing, and UAT
    • Built internal documentation and guidelines for teams
    • Rolled out search and discovery setups to multiple countries and language regions
    Algolia Data analysis E-Commerce Product Discovery Conversion Rate Optimization (CRO)

Reviews

5.0

Out of 3 ratings

L

Lara

Team lead paid at L'Express Franchise - L'Express Franchise

Reviewed on 7/16/2026

I was very happy with my collaboration with Robert. He is highly skilled, reliable, and professional. He quickly understood our needs, made valuable recommendations, and significantly improved the performance of our campaigns in terms of both volume and profitability. On top of that, Robert is responsive, easy to work with, and communicates clearly. I highly recommend him.
P

Patricia

Head of Web Commerce - TAKKT Industrial & Packaging GmbH

Reviewed on 6/19/2026

Working with Robert has been a great experience from day one. He was brought in to support the implementation of Algolia as our webshop search solution, and he delivered on every front. What sets Robert apart is not just his technical expertise, but his ability to bridge the gap between development and business stakeholders. He took the time to truly understand our setup, asked the right questions, and got fully up to speed with our systems, processes, and requirements – without needing to be hand-held through it. One area where he really stood out: stakeholder management. He picked up our sales team efficiently, communicated in a way that resonated with non-technical colleagues, and ensured everyone felt involved and informed throughout the project. His organization of UAT sessions was structured and thorough – he coordinated across teams, kept things moving, and made sure feedback was properly captured and acted on. Beyond executing the tasks at hand, Robert proactively built up knowledge in areas adjacent to our project. He didn't just implement, he understood. That depth made collaboration significantly easier and the output noticeably better. If you're looking for an Algolia specialist who combines solid technical skills with strong communication and a genuine drive to deliver, Robert is the right person for the job.

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Education

  • Digital Marketing Manager
    VelpTech GmbH
    2025
    Zusatzqualifikation Prompt Engineering & KI-Automation
  • Industrial Electronics Technician - Device Technology
    ROBERT BOSCH GMBH
    2002

Certifications

  • Digital Automations with AI Process Optimization
    VelpTech GmbH
    2025
    API Management RPA Make.com Zapier AI Automation Workflow Optimization Data Analysis Workflow automation
  • Social Media Marketing
    VelpTech GmbH
    2025
    Target Audience Analysis Instagram Marketing LinkedIn Marketing Social Media Marketing Automation Facebook Marketing Content Strategy KPIs Influencer Marketing Meta Ads

Skill set

Categories