Freelancer profile translated to English.
Back to original languageAbout Roberta
Digital project manager with over 10 years of experience in eCommerce and omnichannel for international fashion and lifestyle brands.
I have coordinated complex digital projects on both agency and client sides.
I have been working remotely since 2013 and I am fluent in five languages — Italian, English, French, Spanish, and Portuguese — which allows me to manage stakeholders and service providers in international contexts.
I also hold a Master's degree in Omnichannel Management obtained from H-Farm in Italy.
Today, I bring structure, methodology, and strategic vision to brands and agencies that need a senior project manager without hiring full-time.
I generally work 2 to 3 days a week, remotely.
Areas of expertise: eCommerce coordination, digital project management, management of service providers and agencies, planning and budgets, omnichannel, launch and optimization of digital projects.
Italian
Native or bilingual
French
Fluent
English
Fluent
Spanish
Conversational
Portuguese
Conversational
Russian
Basic
Remote only
Primarily works remotely
Experience
- LARDINI SPADigital & eCommerce Project ManagerFASHION AND COSMETICSJanuary 2017 - May 2024 (7 years and 4 months)Ancône, ItalyResponsible for e-commerce strategy, content management, and digital projects.• Supervision of 2 external agencies◦ Coordination of a complete replatforming• Management of over €500K/year budget (content, campaigns, tech)• Omnichannel planning: photoshoots, newsletters, CRM, product assets Interface between IT, marketing, management, and e-commerce partners
- YOGA NELLA NATURAFounder & Experience ProducerTRAVEL AND TOURISMJanuary 2016 - Today (10 years and 5 months)• Design and production of retreats and trips for small groups, focusing on nature, yoga, and exploration.• 50+ experiences created in Italy, Africa, Asia• Global management: itineraries, venues, logistics, partners, budget• Coordination of speakers, on-site production, client follow-up• Development of an engaged community (11K Instagram followers)• Editorial supervision of the website, newsletter, and content
- FREELANCE VIA UPWORKProject Manager & Market AnalystJanuary 2014 - January 2016 (2 years)• 17 missions for international startups and companies.• Market research, benchmarks, competitive analysis• Supervision of e-commerce content (IT/FR), UX writing, localized strategy• Remote coordination with teams in Europe and the United States
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Education
- Global Commerce & Omnichannel Executive MasterH-Farm2022Executive Master
- Bachelor's Degree in Political ScienceSapienza University2007Licence en Sciences Politiques