Roberta La Terza

With over 15 years of experience in digital marketing, brand strategy, and content production across luxury, fashion, and premium retail, I have built a strong capability in managing 360° campaigns, leading cross-functional teams, and ensuring brand excellence across every touchpoint.

Throughout my roles at Tessabit and Accenture, I supported the execution of complex annual marketing plans — keeping multi-layered projects on track, within budget, and fully aligned with diverse stakeholders including General Managers, PR teams, Creative, Finance, and Operations. I have extensive experience coordinating content productions and ensuring brand collaterals reflect coherent art direction and luxury standards. All my path has been in digital marketing and eCommerce across luxury and fashion, but also financial services, travel, FMGC, mobility, and so on (overall I met +60 brands). I’ve led high-performing teams (+20 FTE), managed channel turnaround (Sales +160%), executed global multi-channel campaigns (prized), and driven ROI through digital transformation. I ensure brand consistency, data-driven storytelling, and innovation across all touchpoints, aligning with strategic business goals.

I bring disciplined project management, a collaborative mindset, and refined communication skills, enabling me to build trust across teams and drive initiatives to timely completion — even in high-pressure, fast-paced contexts.

I would welcome the opportunity to further discuss how my experience can support your team and contribute to the success of your properties.

Commercial Calendar - Digital Marketing - Marketing Plan - Direct Marketing - Affiliate Marketing - Branding - BTL - ATL - Brand Identity - Omnichannel - Customer Journey - Commerce Platform - UX -Media Plan – Integrated Communication – CRM – Customer Care – Customer Experience – Journey Design - Digital - People Management - PM - Ecommerce - Roi Optimization – Supplier Management – P&L – Design Thinking