Freelancer profile translated to English.

Description

Product Marketing Manager

With several years of experience in product marketing, operational marketing, and project management in the cosmetics sector, I support my clients in the development, activation, and international launch of products.

My strong product sensibility and results-oriented approach allow me to always find creative solutions tailored to the specific challenges of each project. I enjoy taking on challenges and working on stimulating projects that push me to break the boundaries of innovation.

If you are looking for a professional capable of thinking big, coordinating teams effectively, and proposing relevant solutions, I am ready to take on your next challenge!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Slovak
Native or bilingual
Czech
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Puig
International Operational Marketing Manager Rabanne Makeup
April 2023 - December 2024 (1 year and 8 months)
Paris, France
Launch of Rabanne Makeup Internationally
Implementation of the360 marketing planat Sephora, Ulta, and Selfridges
Management of all makeup categories: eyes, lips, face & artistic products
Development of aspecific marketing strategyfor each retailer
Negotiations forvisibility & launch packageswith retailers
Development of aspecific & innovative customer journeyfor each retail
Adaptation of the global marketing plan tolocal specificitiesaccording to countries
*Support for local teamsin developing and implementing their marketing plans and launch strategies
Guarantee of theoverall consistencyof all elements of the 360° strategy (Retail, Digital, communication, development teams, supply)
Daily communication with markets to ensure alignment andbest practices
*Consolidation and presentation of datato management and sending communications to markets
Product Launch Brand Launch Marketing Plan Creation Communication Branding Retail Product Strategy Data Analysis Benchmarking and Competitive Analysis Benchmark
L'Oréal
Innovation & Beauty Tech Project Manager Lancôme
FASHION AND COSMETICS
January 2020 - April 2023 (3 years and 3 months)
Paris, France
*Developmentof the 1st AI-generated offline lash diagnostic and the 1st online Shade Finder using 360° video selfie technology
**Creation**: concept, agency briefs, UX/UI, customer journey, marketing strategy, deployment, and close collaboration with key stakeholders
*Improvementandstrategic visionof core Shade Finder offline & Virtual Try On services: innovative features, catalog management, creation of guidelines (books, training files, ID cards) for over 50 deployed countries
**360° Activations**: creation of assets and visibility & media strategy for Beauty Tech services: digital kits, visuals and films, animations, and retail podiums (in POS, Vivatech, CES)
*Managementof a full-time freelance employee on-site
Marketing Strategy Digital Strategy Consulting 360 Activation Sales Promotions Media Planning Project Management Agile Methodology Marketing Events Creative Briefs Customer Journeys
L'Oréal
Assistant Product Marketing Manager Development - Lancôme
LUXURY GOODS
July 2019 - December 2019 (6 months)
Paris, France
Lipstick & Premium categories (the Absolue range)
Re-launch of the L'Absolu rouge lipstick, one of the brand's flagship products.
Packaging Development Luxury Packaging Color Palette Project Management Product Management Laboratory Creative Briefs Luxury Product Development