Roberta Avanzini

Strategic leadership: Directed cross-functional teams to develop innovative growth strategies and transformational projects that increased revenue and strengthened market position. Budget accountability (>2mio€), expected benefit +3Mio€ saving in the incoming 2 years. Customer‑centric innovation: Designed and launched platforms and solutions grounded in deep market and user insights, boosting satisfaction, retention, and brand awareness, surpassing NPS goals and reducing by 20% operational expenses. Purpose & impact: Championed sustainability initiatives—implementing positive impact practices and programs, paperless projects, ESG investments shares friendly view, that enhanced brand differentiation and fortified brand positioning. Innovation enthusiastic: Launched, designed and execute call-4-ideas programs, drove tech scouting, partnerships to develop PoC within company and proposed investments in startups to internal VC funds. 6 PoCs deployed in 3 years call. Italian member of global and local ESG and Strategy Committees.

Digital & marketing excellence: Led digital transformation and integrated marketing campaigns (online/offline) that significantly improved customer acquisition, engagement, and analytics-driven results. Accomplished marketing analysis and campaign with P&L accountability for initiatives and segments managed (from 2 to 140mio€ - loyalty collection). Global thinking, local roots: Drove innovative service integration (e.g. eSIM) business development, shaping B2B/B2C services and products management and ensuring competitive positioning. Boosting strategy as country pioneer, lead generation (+50k new customers-early adopters in 3 years), conversion, and revenues. Product launch: supervised the portfolio team, ensuring products and services integration offering and communication, accountable for supplier relations; huge cobranded Campaigns with main global device suppliers, +2pts market share.

Market and business analysis: performed business intelligence and sustainability studies for Corporate projects rollout. Sales planning support to Public Administration tender participation: Fastweb first private company appointed, first time on Italian market for 3.000 mio€.