Freelancer profile translated to English.
Back to original languageAbout Roberta
Do you have a market to open, an offering to structure, a strategy to define — and you need someone who understands quickly, frames well, and delivers concrete results.
This is exactly what I do.
Go-to-market, pricing, offering structuring, international expansion — I step in where there are blockages and produce actionable deliverables: strategies, action plans, ready-to-deploy recommendations.
What sets me apart: a simultaneous understanding of the French, Italian, and Spanish markets, honed in the corporate world — at Meetic, where I managed the Italian market with full P&L responsibility; at Publicis Media on a major international account; at Veepee on multi-market e-commerce deployment.
18 years of field and strategic experience.
Educated at Bocconi University in Milan.
Experienced in B2B2C environments, startups, impact-driven organizations, and companies seeking performance and clarity.
I work remotely and in person, in French, English, Italian, and Spanish.
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 20km), Marseille (up to 10km)
Experience
- Roberta Aloisio ConsultingGo-to-Market Consultant & TrainerApril 2020 - Today (6 years and 4 months)Paris, FranceSupporting Companies & Startups▪ Go-to-Market & Offering Structuring — from product vision to the first customer, pricing, positioning, channels.▪ International Expansion — opening markets in France, Italy, Spain.▪ Supporting entrepreneurs, SMEs, and impact-driven organizations in their business structuring.Training & Knowledge Transfer▪ Operational & Innovation Marketing — business and digital schools, Bachelor & Master level.▪ Responsible Marketing & Anti-Greenwashing — for organizations seeking performance and impact.
- Publicis MediaInternational Account DirectorMarch 2023 - September 2023 (6 months)Paris, FranceAutonomous management of a major international account — single point of contact for strategy and client relations.Deployment of integrated 360° media strategies (online & offline) in coordination with inter-agency teams.Consolidation of strategic recommendations into action plans for senior management.
- MeeticMarketing Manager & de facto Country ManagerSeptember 2015 - December 2019 (4 years and 3 months)Paris, FranceManaged the Italian market with full P&L and media budget responsibility. Gradually took on Country Manager responsibilities.360° Strategy — TV, Digital, OOH — coordinated local agencies and deployed campaigns adapted to the Italian market.Product collaboration on the roadmap for France and other countries — contributed to naming and matching criteria.Managed a hybrid France/Italy team.
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Education
- Understanding the Ecological Crisis to Reinvent BusinessC3D (College of Sustainable Development Directors)2023
- Master II: Economics and Management of Arts, Culture, and MediaUniversità Bocconi2007