Freelancer profile translated to English.

Description

As a creative mind with a view beyond the horizon, I am happy to support your company strategically, conceptually and operationally in exciting projects related to sales-oriented marketing and communication topics. With my many years of experience in both B2B and B2C segments, I support you competently, reliably and with focus. Thanks to my work on both agency and corporate sides, I combine the 'corporate and agency perspective' and quickly familiarize myself with teams, structures, and topics.

Sales-oriented marketing and communication that has a measurable impact:

Successful marketing measures do not end with attention – they are reflected in concrete sales success. I develop campaigns and strategies that are not only visible but also specifically create demand, build trust, and facilitate decisions. I do not think of marketing, sales, and processes in isolation, but as an effective unit.

My focus areas:

- Strategic marketing consulting

- Sales-oriented campaigns and concepts

- Content marketing

- Social Selling / Social Media Marketing: LinkedIn as a Sales Tool

- Coaching for change management and conflict resolution

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bochum (up to 50km)

IN4climate.NRW / Energy4Climate.NRW
Marketing
ENVIRONMENTAL
January 2019 - January 2022 (3 years)
Gelsenkirchen, Germany
Brand development, conception of image films, image campaigns and social media strategy as well as marketing measures online and offline, event and trade fair planning, responsibility for the concept and setup of the new website of the new state company as the successor organization of EnergieAgentur.NRW
Website texts Conception Public relations Social media
999 Werbeagentur GmbH
Consulting and Project Management
January 2016 - January 2017 (1 year)
Conception and development of campaigns and communication as well as marketing measures online and offline, customer consulting, text conception, holistic independent project execution, management and control
RWE Energiedienstleistungen GmbH
Project Management
January 2013 - January 2015 (2 years)
Strategic and operational project management, conception of brand presence, implementation of media cooperations, conception of marketing materials as well as internal communication measures, target groups B2B and B2C