About Raïssa
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- KOFI COOKS LLCHead of Customer Relations & Email MarketingE-COMMERCENovember 2020 - Today (5 years and 9 months)Toulouse, FranceManagement of customer relations and retention for a US e-commerce brand (community of 60k followers, email list of ~8,000 contacts).— Customer support in French and English: inquiries, complaints, post-purchase follow-up, loyalty— Design and management of email marketing campaigns: regular broadcasts, subject line A/B testing, open and click rate optimization— Implementation of automated sequences (Kit/ConvertKit): post-purchase, onboarding, reactivation— Segmentation of the database and targeted reactivation campaigns for high-value customers— Automation of Instagram messages (ManyChat): welcome, qualification, redirection to the store— Implementation of a response writing assistance system (structured prompt + AI) or semi-automated (Gmail + Make + Claude): automatically generated drafts in the brand's tone, validated in one click — accelerated support processing— Deliverability monitoring (Google Postmaster Tools) and process structuring (templates, macros, FAQs)— Reporting and monitoring of indicators (open, click, conversion, retention)
- CHRISTIAN LOUBOUTINCustomer Advisor & E-commerce AssociateLUXURY GOODSJanuary 2016 - January 2019 (3 years)Geneva, Switzerland• • Expert advice to customers on products (features, availability, delivery times) via phone, email, and chat• • Personalized guidance through the purchasing journey to maximize conversion• • Complete management of complaints: deliveries, damaged products, returns, refunds• • Coordination with logistics and internal teams to resolve incidents until closure• • Commercial gestures and compensation in compliance with brand policy• • Development of macros and templates; training of new recruits
- NATHALIE GARCONWholesale & Retail Sales AssistantFASHION AND COSMETICSJanuary 2012 - July 2012 (6 months)Paris, France• • Advice and sales in store, showroom, and at the Who's Next Paris trade show• • Management of B2B orders, invoicing, shipments, and after-sales service• • Identification of customer needs and guidance towards suitable products
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Education
- Master 2 Marketing-SalesISEM Montpellier2012Master 2 Marketing-Vente
- Styling & Pattern Making TrainingFormamod Paris2015Formation Stylisme & Modélisme
Skill set
Categories
- Other