About Rizlène
English
Fluent
Spanish
Basic
Arabic
Basic
French
Native or bilingual
Experience
- Wild Code SchoolSEO & partnership managerEDUCATION AND E-LEARNINGDecember 2022 - Today (3 years and 6 months)Paris, France- Define and implement creative and innovative SEA and SEO acquisition strategies to acquire leads while respecting the defined budget- Agency management- Deploy and optimize the editorial and content strategy on our site with the branding team- Participate in the evolution of the site to improve conversion (landing page, CTA)- Set up and monitor the backlinks strategy- Measure the ROI of each action to improve our customer targeting- Monitor key SEA and SEO performance indicators
- FarmitooSEO managerE-COMMERCESeptember 2021 - July 2022 (10 months)Paris, FranceDevelopment of a 360° SEO strategy:- Semantic cocoons and editorial roadmap- Web writing management- Technical SEO optimization for e-commerce- Automation of the backlinks strategy
- LimpideTraffic ManagerCONSULTING AND AUDITSOctober 2019 - October 2020 (1 year and 1 month)Paris, FranceDevelopment of acquisition and awareness strategies for clients from different universes. Following UX and web marketing workshops, we think together about translating their business objectives into web marketing objectives.I supported these companies at the SEO and SXO level in order to develop their turnover through an effective operational strategy.On the program:- Technical, semantic and netlinking audit- Roadmap of monthly content-related actions- Roadmap of monthly technical actions- Launch and management of netlinking campaign- Development of editorial matrices with writing monitoring
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Education
- Digital Project ManagerHETIC2019Une formation permettant de comprendre et être opérationnel sur l'ensemble des leviers webmarketing : - Mettre en œuvre une stratégie de mesure - Activer les leviers webmarketing adéquates en fonction du besoin - Concevoir et mettre en œuvre une stratégie d’acquisition et d’optimisation de la performance - Construire une expérience utilisateur efficace
- Master in Digital Marketing and UXHETICExpertise et gestion de projets digitaux. La formation permet d'être expert dans son domaine souhaité (SEO) tout en développant un socle de compétences transversales multi-disciplinaires (Analytics, SEA, Community Management, ...)