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Rizlane A.RA

Rizlane A.

Marketing Manager

€445/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rizlane

B2B marketing professional in the tech and SaaS world, I now work as a marketing trainer and lecturer alongside my professional activity. With over 5 years of experience in international companies such as Oracle, Axway, and Blue Yonder, I bring learners a concrete and up-to-date vision of marketing practices in companies.

I teach subjects related to digital marketing, marketing strategy, lead generation, field marketing, and the challenges of B2B marketing in technology companies. My teaching approach is based on practical cases, real examples, and simulations inspired by my field experience.

Dynamic, sociable, and committed to knowledge transfer, I enjoy making marketing concepts accessible and concrete for both students and professionals. My goal is to provide them with tools that are directly applicable in their future professional practice.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • KEOS BUSINESSS SCHOOL
    Marketing Trainer
    April 2024 - Today (2 years and 2 months)
    Colombes, France
    Conducting marketing courses for bachelor's and master's students

    Teaching subjects related to digital marketing, lead generation, and B2B marketing strategies

    Using practical cases from my experience in international SaaS companies

    Assisting students in understanding current marketing and business performance challenges
    Training Training Facilitation Course Preparation
  • BLUEYONDER
    EMEA FIELD MARKETING MANAGER
    SOFTWARE PUBLISHING
    January 2024 - April 2024 (3 months)
    Paris, France
    - Deployment of field marketing initiatives in the EMEA region to support sales teams

    - Organization of marketing events and campaigns aimed at generating leads

    - Coordination of marketing actions with international sales and marketing teams
    pipeline growth
  • Axway
    EMEA FIELD MARKETING COORDINATOR
    SOFTWARE PUBLISHING
    September 2020 - December 2023 (3 years and 3 months)
    Courbevoie, France
    - Deployment of field marketing programs across EMEA to support commercial pipeline generation

    - Organization of marketing events (trade shows, webinars, client events)

    - Management of Account-Based Marketing (ABM) campaigns targeting strategic accounts

    - Close collaboration with sales teams to support lead generation

    - Analysis of marketing performance through Salesforce and Power BI
    Lead Generation Field Marketing Account-Based Marketing (ABM)

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Education

  • MASTER DIGITAL MARKETING & DATAANALYTICS
    Pôle Léonard de Vinci (double diploma), La Défense (92)
    MASTER DIGITAL MARKETING & DATAANALYTICS
  • BACHELOR DIGITAL
    EM Grenoble and CPEA Paris, Paris (75)
    BACHELOR DIGITAL

Skill set

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