Freelancer profile translated to English.
Back to original languageAbout Riyad
Hello! I'm Riyad Hassan, a Shopify, e-commerce, and marketing expert (Facebook ads, Google ads, TikTok ads, etc...) with over 6 years of experience in growth and profitability.
As the founder of a successful marketing agency and a 360 agency. I have a proven track record of scaling brands from zero to 7 or 8 figures, demonstrating my ability to adapt and thrive in dynamic business environments. My primary goal is to maximize business profits by creating and executing comprehensive omnichannel marketing campaign strategies and customer acquisition and retention strategies to increase their LTV.
I approach marketing with a data-driven 360 mindset to measure the success of campaigns and the entire sales funnel to identify areas for improvement. I manage social media marketing campaigns, leveraging these platforms to drive sales and build brand awareness.
I excel in Growth hacking, managing all digital marketing to increase business revenue, as well as in Conversion Rate Optimization (CRO), ensuring marketing campaigns are optimized to increase conversion rates and drive sales.
I am excited to bring this expertise to your business, helping you navigate the digital landscape and achieve your growth objectives. Let's connect and explore how we can take your brand to new heights together.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Last Vision | Clothing BrandFounder - CMOE-COMMERCEOctober 2021 - Today (4 years and 9 months)Create my own international clothing brand, where style and quality meet to create unique pieces. +€1,300,000 in revenue in the first year.Marketing skills used:-Growth hacking-Omnichannel advertising campaigns-Facebook Ads-Google Ads-TikTok Ads-SEO (Search Engine Optimization)-Marketing Strategyst-Brand Strategy-Influencer Marketing-Social Media Management-Data analytics-Logistics Management (3PL, International Agents)
- La Pureness | Beauty BrandFOUNDERE-COMMERCEJuly 2020 - Today (6 years)Seyssinet-Pariset, FranceCreate my beauty and skincare brand in the US market, with revenue over €400,000 achieved in the second month after launch, solely through Facebook ads and over €3 million in revenue in the first year.Marketing skills used:Growth hackingTargeted advertising campaignsFacebook AdsGoogle AdsSEO (Search Engine Optimization)Content marketingSocial media managementInfluencer marketingData analysis and performance tracking (CRO, MMR, LTV)
- SolawaveC.M.OFASHION AND COSMETICSMarch 2020 - Today (6 years and 4 months)Los Angeles, United StatesAs Chief Marketing Officer for Solawave, an e-commerce brand for beauty/cosmetics/wellness products, I managed all marketing efforts. My responsibilities included managing advertising campaigns, developing marketing strategies, optimizing conversion rates (CRO), maximizing monthly recurring revenue (MMR), and optimizing profit generation. Through my efforts, I helped grow the brand's revenue from six to seven figures per month.In terms of advertising, I executed effective advertising campaigns across various channels, such as social media platforms, search engines, and display networks. My creative and innovative approach captured the target audience's attention, generated traffic, and increased brand visibility.I developed a comprehensive marketing strategy aligned with the brand's objectives and target market. To do this, I conducted market research, analyzed consumer behavior, and identified key trends and opportunities. Using data, I developed strategies that resonated with the target audience and helped Solawave stand out from its competitors.Overall, my dedication, strategic thinking, and data-driven decisions played a crucial role in growing Solawave's revenue from six to seven figures per month. My expertise in marketing, CRO, MMR, and profit generation optimization contributed to making Solawave a successful and thriving e-commerce brand in the beauty, cosmetics, and wellness industry.
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Education
- MASTER MARKETING ET SOCIÉTÉSciences Po Paris - Institut d'études politiques2022Le Master marketing et société forme les futurs managers des métiers du marketing avec une approche responsable ancrée dans une compréhension fine de la société et de ses évolutions. Les étudiants acquièrent des compétences professionnelles avancées et se forment à l'analyse des dynamiques de la transformation technologique, socio-économique et écologique. Jeunes professionnels, ils sauront à la fois imaginer des propositions de valeur pour les entreprises et leurs clients tout en cherchant à avoir un impact positif au sein de nombreux secteurs d’activité : Les étudiants acquièrent des compétences professionnelles avancées et se forment à l'analyse des dynamiques de la transformation technologique, socio-économique et écologique. Jeunes professionnels, ils sauront à la fois imaginer des propositions de valeur pour les entreprises et leurs clients tout en cherchant à avoir un impact positif au sein de nombreux secteurs d’activité. Biens de grande consommation : alimentation, beauté, mode, vins et spiritueux… Industries créatives, culturelles et divertissement -Instituts d’études et de sondages -Cabinets de conseil -Numérique et Tech -Technologies de l'information et de la communication -Secteur de la santé -Secteur bancaire et financier -Industrie du tourisme et de l'hôtellerie -Organisations à but non lucratif -Énergie et environnement Immédiatement professionnalisant et très ancré dans la réalité quotidienne des entreprises, le programme accorde également une place importante aux sciences sociales avec un regard prospectif sur le rôle du marketing : un marketing réflexif sur ses propres pratiques, en phase avec des entreprises et des institutions dont les missions sont redéfinies par la RSE.
- Strategic Management of Digital MarketingINSEAD2021Direction startégique du marketing numérique constiste à repenser le parcours du client afin de créer des expériences positives et pertinentes à travers tous les canaux et points de contact - et finalement de créer de la valeur et des avantages concurrentiels pour l'entreprise. Mieux comprendre les éléments clés nécessaires pour transformer une entreprise en une organisation agile, centrée sur le client et numérique.
Certifications
- Facebook AdsFacebook2021
- Google Ads DisplayGoogle2021