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Rita ViciniRV

Rita Vicini

Marketing & Export Manager, Social Media Manager

€400/day
Lugano, CH
15+ years
Business development
Social media
Digital Transformation
Change Management
Content marketing

Average response time: 1 hour

About Rita

In the heart of Lugano, where alpine clarity meets global ambition, BRANDS INTERNATIONAL will be born shortly—not merely as a consultancy, but as a calling. Founded by a passionate expert in marketing and international trade, the company will begin with a simple yet powerful idea: that every brand has the potential to transcend borders and captivate the world.
What started as a personal journey through academic studies in marketing and international commerce evolved into a professional mission. Years of navigating diverse markets, decoding consumer behavior, and mastering brand positioning forged a deep understanding—successful international expansion isn’t about selling products; it’s about crafting stories that resonate across cultures.

Linkedin Profile -

  • English

    Native or bilingual

  • Spanish

    Fluent

  • German

    Fluent

  • Japanese

    Basic

  • Italian

    Native or bilingual

  • Russian

    Basic

  • French

    Fluent

Can work on-site
Lugano (up to 50km)

Experience

  • Studio Legale Emilio Bianchi
    Company Manager • · Compliance Officer ◦ · Head of Translations
    January 2001 - January 2020 (19 years)
    Lugano, Switzerland
    Incorporation and administration of foreign companies across multiple jurisdictions; compliance supervision; management of relations with correspondents, clients, and banking institutions; tax planning advisory.
  • Cavalco S.A.
    Customer Service Manager
    FASHION AND COSMETICS
    June 2000 - March 2001 (9 months)
    Riva San Vitale, TI, Switzerland
    Sales & Customer Service Manager, developing new fashion brands in Switzerland and abroad, to expand the customer base
  • Mascioni U.S.A. - New York
    Customer Service
    IMPORT AND EXPORT
    May 1994 - August 1994 (3 months)
    New York, NY, USA
    Set up new office to expand the customer base into USA, delivered specific staff training, and managed relations with the Italian headquarters.
Check out Rita's experience

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Education

  • Certified AI Audit Assessor
    Uniexportmanager
    2024
    Certified EXIM Manager (UNI 11823 standard)
  • Private Language College
    'Rosetum'
    1979
    Private Language College
Check out Rita's education

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