Freelancer profile translated to English.
Back to original languageAbout Rita
I spent the last ten years learning and mastering marketing with the best, from FMCG (L'Oréal, Unilever, Danone) to tech (Jumia, Yassir) where I held Head of Marketing positions.
I chose to leave this framework to build an AI tool that democratizes access to marketing for SMEs. Because I deeply believe that quality marketing should not be a privilege reserved for large companies.
In parallel, I take on a few freelance assignments to provide my expertise in a personalized way.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- THE FORGE (UM6P)Freelance Marketing & Founder in Residence – Startup AcceleratorSeptember 2025 - Today (9 months)• Development of an AI marketing tool for SMEs – launch end of May, 2 pilots in progress• Strategic marketing support for startups from ideation to launch
- YASSIRGroup Marketing Manager – Mobility, Delivery & GroceriesNovember 2024 - August 2025 (9 months)Scope: 5 countries (Morocco, Algeria, Tunisia, South Africa, France)• Launch of new tech features: pricing, naming, 360 marketing (customer acquisition, SEO, advertising…)• Ideation, planning, coordination, and monitoring of campaigns with local teams• Weekly performance reviews with country teams and strategic recommendationsHead of Marketing MOROCCO• Management of a team of 3 people, direct reporting to the GM Morocco• Structuring the marketing department: inter-team meetings, campaign calendars, editorial planning, performance reviews• Strategic thinking: 2025 plan, budgets & forecasts, agency pitches, social media strategy, paid campaigns, strategic partnerships• Representation of Yassir at key events: Les Impériales, Enactus Startup Cohorts
- JUMIARegional Head of Marketing / Sponsored Products / Traffic OpsJune 2022 - November 2024 (2 years and 5 months)Regional Head of Sponsored Products & Strategic KAM – Jan. 2024 → Nov. 2024• Scope: 10 countries (Morocco, Algeria, Tunisia, Egypt, Kenya, Uganda, Ivory Coast, Nigeria, Ghana, South Africa)• Objective: generate additional revenue through advertising placements (ROAS)• Management of local teams: 7 strategic KAMs, 10 Sponsored Product Managers• Briefing of service providers for tool improvement and new feature development; A/B test monitoring• Preparation and presentation of quarterly reviews with Jumia's CEORegional Head of Marketing (Jumia Food) – March 2023 → Jan. 2024• Scope: 7 countries• Branding: definition of brand territory, values, key messages & USPs, redesign of visual identity• Social Media: new editorial line for all countries; successful pilot in Tunisia (engagement rate +1.9 pts)• Implementation of weekly, monthly, and semi-annual business reviews (PowerBI reports)• Management of the annual campaign calendar by country, briefing & validation of creatives, monitoring war rooms & post-mortemsRegional Traffic Operation Manager – July 2022 → March 2023• Black Friday Management: PMO, weekly country meetings, bi-weekly CEO reviews• Redesign of the Jumia Food homepage with the tech team; review of the Jumia Mall category structure (UX)
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Education
- Grande École ProgramNEOMA Business School2016Programme Grande École
- Economics Preparatory Classes (CPGE)Lycée Carnot2011Classes Préparatoires Économiques (CPGE)